Owned Media
Facebook, YouTube, Instagram, Tik-Tok are all platforms for this type of owned media
What is social media?
Any media asset or property that a company owns, controls, and utilizes to reach their target market(s)
What is owned media?
The social media platform which is best for visual content
What is Instagram?
All the costs spent on acquiring new customers (marketing expenses) by the number of new clients acquired in a specific time frame.
What is cost of customer acquisiton?
SMS marketing refers to sending communication to consumers through what type of device
What are (cell) phones?
Customer reviews on Yelp are an example of which type of media
What is earned media?
The go-to platform if your business if you want to reach out to followers with breaking news, announcements, important messages, and other in the moment information
What is Twitter or X?
The number of times Instagram users interact (likes, mentions, replies) with a post
What are engagements?
Highly detailed, technical, data-driven documents used to provide recommendations to industry professionals and decision makers for addressing challenges or trends
What are whitepapers?
A company's use of television commercials is a form of what type of media
What is paid media?
This social media platform is best for B2B content marketing
What is LinkedIn?
How many times a post showed up in people’s feeds.
What are impressions?
This form of content marketing simplifies complex information into visually appealing, easy-to-understand formats.
What are infographics?
Magazine articles written about a company are an example of what type of media?
What is earned media?
Fastest-growing social-media network of all time
What is Tik-Tok?
The percentage of website (online store) visitors who purchased something in a given period of time
What is conversion rate?
People are nearly this many times more likely to open a promotional text message versus an email
What is five?
Search engine results that appear at the top are oftentimes examples of which type of media
What is paid media?
The 2nd most visited website behind Google
What is YouTube?
This email campaign metric can indicate an engaging or effective subject line
What is open rate?