Marketing Foundations

Definitions

100

Items that don’t wear out quickly; they last a long time (i.e three years as a rule of thumb), like trains, planes and cars, tvs, smartphones, and soccer balls.

Durable Goods

200

The enterprise and pursuit of ideation, creation, communication, and delivery of profitable products and services to targeted customers for their benefit and for the benefit of society as a whole.

Marketing

300

To analyze and identify the needs and wants of customers, build products, solutions and strategies to satisfy those needs and wants, better and more effectively than its competitors, and to achieve the goals of the organization itself.

Marketing Concept

400

Items that are quickly consumed; they only last a short period of time, like fast food, coffee, shampoo, and deodorant.

Non-durable Goods

500

One in which businesses are privately owned and run by people rather than the government.

Private Enterprise System

Definitions 2 / PP

100

Informing potential customers that a product or service exists, and the results they should expect from using it.

Promotion

200

What are examples of marketing you see every day?

Video ads

o TV Commercials

o Billboards

o “Influencers”

o Social Media Ads

o Pop-up ads on games/phone

300

What are the 4 P's?

PRODUCT | PRICE | PLACE | PROMOTION

400

What are examples

of promotion?

TV ads

b) Product placement

c) Telemarketing

d) Website pop-ups

e) Product links in articles

f) Social media marketing

g) Digital ads

h) Influencer marketing

i) Email marketing

j) Newsletters

k) Phone notifications

500

What is a private enterprise system?

Marketing connects consumers to businesses that sell products and services that buyers need or want.

Powerpoint

100

How does marketing benefit society?

Saving/buying increases

200

What is the marketing concept?

To analyze and identify the needs and wants of customers, build products, solutions and strategies to satisfy those needs and wants, better and more effectively than its competitors, and to achieve the goals of the organization itself.

300

What is promotion?

“Promotion” is about informing potential customers that a product or service exists, and the results they should expect from using it.

400

How much are Super Bowl Ads ?

Super Bowl ads costs millions of dollars… for a 30 second spot!

500

What is marketed?

1. “durable goods” are items that don’t wear out quickly; they last a long time (i.e three years as a rule of thumb), like trains, planes and cars, tvs, smartphones, and soccer balls.
2. “nondurable goods” are items that are quickly consumed; they only last a short period of time, like fast food, coffee, shampoo, and deodorant.