Sports Superstars
Entertainment Icons
Marketing 101
Brand Power
Stadium & Screen Fun
100

This basketball legend is known as “Air Jordan.”

Michael Jordan

100

He’s known as the “King of Pop.”

Michael Jackson

100

This is the group of people most likely to buy your product.

Target Market

100

This company’s swoosh logo and slogan “Just Do It” are known worldwide.

Nike

100

This U.S. event is the most-watched sporting broadcast every year.

The Super Bowl

200

This NFL quarterback has the most Super Bowl wins in history.

Tom Brady

200

She starred in Barbie (2023) and also produced the film.

Margot Robbie

200

The 4 Ps of marketing are product, price, place, and ____.

Promotion

200

This fast-food chain uses a clown mascot named Ronald.

McDonald’s

200

The large video screens in sports arenas are often called this.

Jumbotron

300

This soccer star is often compared with Lionel Messi and has played for Manchester United and Portugal.

Cristiano Ronaldo

300

This rapper and entrepreneur created the brand Yeezy.

Kanye West

300

A short, catchy phrase that helps people remember a brand is called a ____.

Slogan

300

This beverage company is known for sponsoring major sporting events and using polar bears in ads.

Coca-Cola

300

This type of ad runs before a movie in theaters.

Trailer

400

This tennis player has won 23 Grand Slam singles titles and is considered one of the greatest of all time.

Serena Williams

400

This streaming service was originally a DVD rental company.

Netflix

400

This type of marketing uses athletes or celebrities to promote a product.

Endorsement

400

This streaming platform is owned by Disney and focuses on sports.

ESPN+

400

This is the term for selling naming rights to a stadium (example: “Amway Center”).

Sponsorship

500

This athlete made headlines by winning Olympic gold in both the 100m and 200m dash.

Usain Bolt

500

This artist performed the halftime show at Super Bowl LVII in 2023 while pregnant.

Rihanna

500

The logo, colors, and design that make a company recognizable are part of its ____.

Brand Identity

500

This shoe brand partners with NBA stars like Stephen Curry.

Under Armour

500

This type of marketing involves placing real brands in movies or shows (like Coke cans in Stranger Things).

Product Placement