Marketing Research
Trying to analyze marketing problems scientifically
What is marketing research?
The creation of a new product is a definition for this.
What is product development?
The cost of production, transportation, storage, and advertising.
What are the factors that make up a product's price?
Selling to the final customer.
What is retail?
Advertising, Market Analysis, or Performance Analysis
What is an example of a part of marketing research?
The result of technology and scientific discovery, accidental, or sought for.
What is a decision to make a new product?
The amount added to the price of a product to try and make a profit.
What is a markup?
These are large, multistoried buildings in which customers can find nearly every product on the market today.
What is a department store?
Distribution Systems, Pricing, Promotion, and Product Design
What are things that marketing research investigates?
What is test marketing?
Setting prices artificially high in order to attract a select clientele.
What is prestige pricing?
A mass merchandiser of food and related products.
What is a supermarket?
Marketing research studies people as buyers and sellers, examining their habits, attitudes, and this.
What are preferences?
A brand given by the maker of a product.
What is a manufacturer brand?
Setting low prices on certain items to get people to come into a store.
What is leader pricing?
These stores sell merchandise at prices that are 20-60 percent lower than goods at regular retail stores.
What are outlet stores?
This Chicago department store used the motto: "Give the lady what she wants."
What is Marshall Field's?
This man wanted a music player her could carry with him wherever he wanted, so he came up with the idea of the Walkman.
Who is Ibuka Masaru?
Setting artificially low prices to attract customers. This is considered illegal now.
What is bait pricing?
Direct mail, Catalog sales, and Door to Door selling are this.
What are ways to sell without the need for a store?