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PRICE
B-t-B
EXTERNAL SIT.
PRODUCT
CONSUMER
100
The transactional value of a product or a service

What is PRICE

100
Straight rebuy, modified rebuy and New buys 

What is PURCHASE TYPES

100
The two elements arriving from external analyses showing the possibities and challenges a business face.

What are OPPORTUNITIES and THREATS

100
Fridges, furnitures and machinery
What are DURABLE GOODS
100

A model showing what drives consumers to purchase products or services.

What is MASLOW's HIERACHY OF NEEDS

200

When the company determines the prices of their total product range.

What is PRICE STRATEGY

200
Purchase steps and purchase types combined in a model

Whats is BUY-GRID MODEL

200

Value Chain analysis, BMC, financial analysis

What are INTERNAL ANALYSES
200
The prestige or image associated with a product (or service).

What is PSYCHOLOGICAL QUALITY

200
Gets organisms to respond
What are STIMULI
300
The sensitivity of the demand for a product, when changing the price.
What is PRICE ELASTICITY
300
The industrial, the reseller and the public markets

What are SUBMARKETS

300
Suppliers, middlemen, customers and competitors

What is THE CONTROLLABLE MACRO ENVIRONMENT

300
When only a few product lines are offered.

What is NARROW PRODUCT MIX

300
The last phase in the decision-making process

What is POST-PURCHASE EVALUATION

400
The opposite of penetration price

What is SKIMMING PRICE

400
Group factors influencing the decisionmaking in B-t-B

What is BUYING CENTRE

400
The macro environmental factors influencing the company's strategy.
What is PESTEL
400
The phase in PLC, where the sales are at a high stable level.

What is MATURITY STAGE

400
Initiator, Decider, Influencer

What are BUYING ROLES

500

Different segments with different price elasticity gets different prices.

What is PRICE DISCRIMINATION

500
Rules regulating the way a business actor should behave in society.

What is CODE OF CONDUCT

500
Demographics, income distribution and labour market mobility

What are SOCIAL and CULTURAL FACTORS

500
When each product line has its own brand/logo in a product mix.

What is MULTI-BRAND STRATEGY

500

The people or groups who influence a person’s interests and attitudes (lifestyle) and thus their purchasing behaviour.

What are REFERENCE GROUPS