Lesson 1
Term describes your potential audience on social media?
What is exposure
Two benefits encourage executive buy-in
What is executive's emotional and economic values
Media job role in metrics
Internal factors in a SWOT
What is strengths and weaknesses.
(3) R's are useful when identifying influencers
What is reach, relevance, and resonance
Programming language used on webpages
What is JavaScript
Following organizational structures is the slowest to implement change
what is tall?
How does an audience perceive and rank a company brand on social media
what is positioning
Workflow that lists activities for each stage of the content to process
Good call of action
Start my free trial
social media publishing only allows brief messages
what is microblogging
True about SMART Goals
What is quantifiable metrics
Market segmentation based on people attributes
What is psychograpic
Content method is based on the Pareto Principle
What is promote, share and engage
Correct format to mention another user on Twitter
what is @username
Social networking site features circles on the logo
Google+
first step of a social media planning cycle
What is analyze and listen
3 activities in the social media role of thirds
promote, share, engage
Where is Linkedln Analytics engagement rate
Key component to content going viral
Advantage of social media
audience interested in your product but cannot afford it
what is a secondary target audience
Which method is based on the Pareto principle
what is the 80/20 rule
Instagram mobile app creates short videos that play forward and backward