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Target Market
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Promotion
Marketing 101
4 P's
100

What is a Target Market?

A group of people identified that are most likely to become customers

100

What is a good? Provide 2 examples

A tangible (physical) object. Pen/Pencil 

100

True or false. Promotion is one of the 4 P's of marketing 

True

100

True or False. Marketing is solely advertising

false

100

What are the 4 P's of Marketing 

Product, Price, Place, Promotion 

200

True of False. Companies release products at random and do not target a specific audience

False

200

What is a service? Provide 2 examples

Something that is still providing value to a customer, but is intangible. Cleaning service, shoe cleaning service
200

True or false. Coupons are a form of promotion

True 

200
Why is marketing always changing 

trends/technology

200

Describe Product as it relates to the Marketing Mix

The product is the actual product or service the company is trying to sell. 
300

Give me an example of a characteristic that makes up a target market

age

300

If Apple sells 750 million products annually while Android sells 650 million, who controls more of the market?

Apple

300
Out of the 4 P's of Marketing. Promotion should be the first one a company should focus on. True or false.

False 

300

Marketing is about satisfying needs and bringing what to your customers

value

300

What do Company's do before deciding on a price?

Compare with their competitors

400

Give 5 characteristics that could make up a target market

Age, gender, religion, marital status, occupation

400

Definition of consumer market 

Buying products for personal use

400

What would be the best way to promote to students at ravenwood?

School announcements, flyers, social media

400

What example of customer service/personal experience did I give in class that relates to my family

Applebees

400

Give an example of two places I talked about in class that a company could sell their products.

Online, Brick and Mortar

500

Describe the Target Market of RHS students

Students who are male and female ages 14-19.  These students come from different backgrounds, ethnicities, and religious beliefs but are all seeking a better education.

500

Definition of Utility

An added value in economic terms; an attribute of goods or services that makes them capable of satisfying consumers’ wants and needs

500

Name 5 forms of promotion 

Tv ad, newspaper ad, twitter, instagram, snapchat, flyers, radio 

500

FINAL JEAOPARDY

The exchange of a product for money is what type of utility?

Possession Utility

500

What are the 4 P's of Marketing also known as?

The Marketing Mix