Show:
Pro-"Loco"-motion
Advertise-This!
Distribute-That!
Define your Market Through Research
"Your Name n Print" Advertisments
100
This type of selling involves direct communication with customers
What is Personal Selling
100
The percentage of U.S. adults who read the newpaper daily; the speed limit on most highways and freeways in the 1970's
What is 55%
100
The channel of distribution with no middle-men.
What is Direct Distribution
100
The fastest and least expensive form of primary source research; watching people.
What is Observation
100
This type of printed media is found in 98% of homes; phone books, the Yellow Pages, Dex Knows!
What is Directory
200
The type of promotion in which companies have the least control over.
What is Publicity
200
This shows exactly how an ad will appear when printed; You solve these in Geometry.
What is a Proof, or Advertising Proof
200
Johnny sells his home-made paper airplanes on the internet. Johnny is engaging in ________________
What is E-Commerce
200
On a Survey Questionnaire, this type of question is known as a "filter" question; Yes or No, True or False
What is A Two-Choice Question
200
The two types of Online Advertisements
What are Banner and Pop-Up
300
There are 5 types of promotion. Personal Selling, Advertising, Sales Promotion, Public Relations and ___________________
What is Direct Marketing
300
This advertising media combines sight, sound, action and color; it is the "ultimate" advertising medium; Survivor and Lost are found here.
What is Television
300
DAILY DOUBLE A type of wholesaler that services and stocks displays in stores.
What is a Rack Jobber
300
Sales Figures and Customer Records are examples of this type of data.
What is What is Internal Secondary Data
300
This type of print media has the shortest life-span.
What is a newspaper
400
Incentives that try to get people to buy products and/or services...like BOGO Free
What are Sales Promotions
400
The ____________ service of an advertising agency typically studies the demographics in order to properly target the advertising message.
What is Research
400
Products designed for consumer use, typically use the channel of distribution that includes the manufacturer to wholesaler to ___________ to consumer
What is Retailer
400
The primary disadvantage to market research is the assumption by consumers of the invasion of _____________
What is privacy
400
Headline, Copy, Signature/Logo, Slogan and ____________ make up the 5 parts of a print ad.
What is the Illustration
500
A type of consumer promotion that encourages sales by offering coupons or sweepstakes; the Monopoly game at Mickey D's
What are Incentives
500
DAILY DOUBLE Radio advertisements use _________ to create awareness, excitement, and/or humor to their products.
What are music, jingles, slogans and/or sound effects.
500
The main difference between direct and indirect channels of distribution are the inclusion/exclusion of these.
What are Intermediaries/Middle-Men
500
This is Step 1 of the 5 steps involved in designing and conducting a research study.
What is Define the Problem
500
The maximum number of words appropriate for a headline.
What is Seven