Promotion
Activities aimed at enhancing the visibility and appeal of a product or service.
What is promotion?
A paid message communicated through various media channels to promote a product, service, or idea.
What is an advertisement (ad)?
The specific group of consumers or businesses that a company aims to reach with its products or services.
What is target marketing?
Quantifiable measures for evaluating whether or not you meet your marketing objectives.
What is a key performance indicator (KPI)?
Categorizing consumers based on their purchasing behavior, usage patterns, brand loyalty, and other actions related to product or service consumption.
What is behavioral segmentation?
Short-term incentives to encourage the purchase or sale of a product or service.
What are sales promotions?
The text or written content of an advertisement.
What is copy?
The process of dividing a larger market into smaller, distinct groups of consumers who have similar characteristics or needs.
What is market segmentation?
The total number of people who are exposed to an advertisement.
What is reach?
A prompt that encourages the audience to take a specific action, such as making a purchase or visiting a website.
What is a call to action (CTA)?
The two types of promotion are P_____ and I_____.
What are product and institutional?
Images, illustrations, or design elements used in an advertisement.
What are visuals or graphics?
Statistical data relating to the population, such as age, gender, income, education, occupation, and marital status, used for market segmentation.
What are demographics?
The number of times an advertisement is shown to the same person or audience.
What is frequency?
The selection of advertising channels or platforms for displaying ads, such as TV, radio, print, online, etc.
What is media placement?
Promotion is a form of communication used to I_____, P_____ or E_____ people about a product or service or to I_____ public image.
What is inform, persuade, educate or improve?
The main title or attention-grabbing phrase in an advertisement.
What is a headline?
Characteristics of consumers related to their lifestyles, values, interests, attitudes, and personality traits, used for market segmentation.
What are psychographics?
The number of times an advertisement or organic content is displayed or viewed.
What are impressions?
Any combination of different promotion types a company decides will be the most effective.
What is a promotional mix?
Placing newsworthy information about a company, product, or person in the media to build an image.
What is publicity?
A memorable phrase or motto associated with a brand or product.
What is a slogan or tagline?
Dividing a market based on geographic location, such as region, city, climate, or population density.
What are geographics?
The act of turning a viewer of an advertisement into a customer or taking a desired action.
What is conversion?
Refers to the three customer journey stages of awareness, consideration and decision.
What is the marketing funnel?