Marketing I Quarter Review Jeopardy

Promotional Mix

100

Walking into a jewelry store and being greeted by a salesperson is an example of this part of the promotional mix

Personal selling

200

If Mr. Blevins were to sticker bomb the whole third floor hallway to advertise his Marketing class, it would be an example of this type of marketing.

Guerilla marketing

400

If you receive a mass e-mail promoting Wake Prep's new offering of an underwater basket-weaving team, it would be considered this form of promotion

Direct marketing

800

McDonald's buy one, get one Snack Wrap special is considered this type of promotion. 

Sales promotion

1000

This is the most common length of a TV and radio ad in the United States

30 seconds

Product

100

This is the first phase of the product life cycle

Introduction

200

This is phase of the product life cycle is the phase you want to spend the most time in.

Maturity

400

Defining your place as it relates to your competition is considered this type of movement

Positioning

800

In the BCG matrix, your goal with a problem child or question mark is the eventually to them into this

A star

1000

This is what BCG stands for in the BCG matrix

Boston Consulting Group

Market Orientations

100

This orientation believes that quality products sell themselves, so you should keep your company costs as low as possible

Production oriented

200

This orientation believes that your goal as a company should be to fulfill the wants and needs of your customers

Market Orientation

400

This orientation was most prevalent during the 1930s and 40s, when competition for dollars was stiff. Hoover started using door-to-door salesmen

Selling orientation

800

This orientation provides multiple benefits to consumers without regard to whether or not the benefits are actually necessary

Value orientation

1000

The product orientation is most concerned with making small tweaks to a product to lengthen their hold on the market. Those tweaks, especially involving making new, better products are called this

Innovation

Advertising

100

The "Got Milk" ad is an example of this type of advertising

Primary product promotion

200

Promotion of the good things a company does in the community is an example of this type of promotion

Institutional promotion

400

Creating the best brand image regardless of circumstances involves this area of the promotional mix

Public Relations

800

Directly advertising the company, its service or offering is an example of this type of promotion

Secondary product promotion

1000

The general calculation of your overall audience that frequents and purchases from your company

Patronage

Miscellaneous

100

Benefits - (Price + Hassle) is called this

The value equation

200

This is the name of the grocery store chain you worked for in your most recent project

Stop-N-Shop

400

Acme Bar Soap was said to have smelled like this summer sweet treat

Orange Creamsicle

800

This young lady wrote and correctly instructed Dani on how to tie her shoes on Friday

Julia Cranfill

1000

In an advertisement, words that have a definitive, actionable, and clear meaning to the content of the ad are said to have this meaning

Explicit meaning