Level 1
A marketing plan is designed to attract target customers through a set of
Strategies
Name a word describes an ideal marketing objective (Hint: synonym is quantifiable)
What is measurable?
This component of marketing communication is shown when FASHION NOVA uses marketing communications that feature models in revealing clothing, unorthodox text messaging, and partnering with influencers that "push boundaries and challenge style norms" to perpetuate their core message of "Unapologetically sexy".
What is consistency?
These are the 4P's of Marketing
What are the Product, Price, Place and Promotion
What element of the SWOT analysis includes new competition moving into your area (Hint: Strength/Weakness-Internal, Opportunity/Threat-External)
What is a Threat?
Which of the following is a common reason for writing a marketing plan:
To Enter A New Target Market
Where in a marketing plan would a business discuss how it plans to communicate with its customers?
What are the marketing strategies and programs
Instead of focusing its efforts solely on the product, the new marketing model emphasizes that a company must identify what the _______ are and then design solutions for them. Choose One (1) Desired company's profits (2) Product manager's goals (3) Customer's wants and needs (4) Company controls
What are customer wants and needs
The level of quality that should be produced represents which of the 4P's of Marketing
What is Product?
What element of SWOT is a a lack of equipment or technology? (Hint: Strength/Weakness-Internal, Opportunity/Threat-External)
What is a Weakness?
How does a marketing plan affect the way the marketing team plans its strategies? What is more quickly or with more precision?
What is the team can plan strategies with more precision.
The performance and implementation section of a marketing plan details expected results and performance measurements.
What is the of the marketing plan which includes information about expected results?
In the new marketing model, ____ is emphasized between businesses and consumers vs traditional promotional methods (Hint: Which of the 4C's of Marketing)
What is communication?
Balancing value and satisfaction for the customer is part of which element of marketing?
What is Price?
Which of the following is the most significant reason why marketing research is important to businesses: Choose One: (1) It improves financial management (2) It makes competitors take notice of the business (3) It contributes to business success.
What is it contributes to the business' success
What is the purpose of the executive summary in a marketing plan?
What is the "Introduction"?
This communication component example is when Mazda advertisements boast the fact that the CX5 was named "Car & Drivers Editors Choice for Top Compact SUV" separating it's CX5 from other Compact SUV brands
What is competitiveness component of marketing communication ?
Which of the 4C's of Marketing focuses on reducing friction in the purchasing process, not just where the product should be placed;
What is Convenience?
Jordyn has decided where to open her new fashion boutique. She has made a decision on the __________ element of the marketing mix.
What is Place?
What type of market segmentation includes using marketing research data including the average age, income, educational level, and spending patterns of area consumers?
What is demographic segmentation ?
It serves as a "snapshot" of the business’s current marketing situation:
What is the Situation Analysis?
To accomplish this component of marketing communication, Airbnb implemented a comprehensive review system, allowing both hosts and guests to provide feedback and ratings based on their experiences.
What is the credibility component of marketing communication ?
Which of the 4C's goes beyond just the price and considers the total cost of ownership for the consumer, including time spent researching and buying, maintenance, potential learning curves, and the long-term value provided.
What is Cost to Satisfy
Increasing a coffee house's social media presence by 15% is not SMART because it does not include _____?
What is time specific or time bound?
The importance of marketing research to be (adjective)__________ so that the data gathered are not influenced by researchers’ opinions?
What is objective?