Marketing Information Systems (MIS) 🖥️
What is a Marketing Information System (MIS)?
A) A system that gathers, analyzes, and distributes marketing data
B) A system that only tracks financial transactions
C) A social media marketing platform
D) A customer service automation tool
A) A system that gathers, analyzes, and distributes marketing data ✅
What is the main goal of market research?
A) To reduce marketing costs
B) To eliminate competitors
C) To increase product prices
D) To collect and analyze data to understand market trends
D) To collect and analyze data to understand market trends ✅
What is Knowledge Management (KM)?
A) The process of collecting, storing, and using knowledge to improve business decisions
B) Selling information to competitors
C) A social media tool
D) A marketing automation process
A) The process of collecting, storing, and using knowledge to improve business decisions ✅
What is data-driven decision-making?
A) Making business choices based on analyzed information
B) Guessing future trends
C) Ignoring collected data
D) Using only past experience
A) Making business choices based on analyzed information ✅
What does marketing analytics help with?
A) Replacing human decision-making
B) Guessing future trends
C) Understanding customer behavior and campaign performance
D) Ignoring digital marketing
C) Understanding customer behavior and campaign performance ✅
Which of the following is NOT a function of MIS?
A) Gathering marketing intelligence
B) Storing large amounts of marketing data
C) Making direct sales
D) Providing decision-making support
C) Making direct sales ✅
What is Competitive Intelligence?
A) Selling products to competitors
B) Ignoring competition
C) Collecting data about competitors to gain an advantage
D) Guessing competitor actions
C) Collecting data about competitors to gain an advantage ✅
Which of these is an example of Knowledge Management?
A) Guessing customer preferences
B) Storing employee phone numbers
C) Ignoring past campaign results
D) Creating a central database for customer feedback
D) Creating a central database for customer feedback ✅
What is a data warehouse?
A) A factory for producing paper reports
B) A place to store physical customer documents
C) A system for deleting outdated information
D) A centralized system for storing large amounts of business data
D) A centralized system for storing large amounts of business data ✅
What is an example of marketing automation?
A) Manually tracking every customer email
B) Automatically sending emails based on customer actions
C) Posting social media content randomly
D) Ignoring customer preferences
B) Automatically sending emails based on customer actions ✅
What is the key benefit of an MIS?
A) Reduces the need for marketing research
B) Improves decision-making with real-time data
C) Eliminates competition
D) Lowers production costs
B) Improves decision-making with real-time data ✅
What is the difference between primary and secondary research?
A) Primary research collects new data, secondary research uses existing data
B) Primary research is free, secondary research is expensive
C) Secondary research is always more accurate
D) There is no difference
A) Primary research collects new data, secondary research uses existing data ✅
What is the goal of Knowledge Management in marketing?
A) To replace customer research
B) To improve decision-making and efficiency
C) To reduce company expenses only
D) To eliminate competitors
B) To improve decision-making and efficiency ✅
Why is data accuracy important in marketing?
A) It prevents the use of customer insights
B) It slows down the marketing process
C) It makes marketing unpredictable
D) It ensures better decision-making
D) It ensures better decision-making ✅
How can AI improve marketing intelligence?
A) By analyzing large amounts of data faster than humans
B) By ignoring customer feedback
C) By generating marketing ideas without data
D) By replacing marketers
A) By analyzing large amounts of data faster than humans ✅
What is a key component of an effective MIS?
A) Data collection and processing
B) Guesswork-based marketing decisions
C) Only relying on past experiences
D) Using only intuition for business strategy
A) Data collection and processing ✅
What is the first step in market research?
A) Collect customer emails
B) Identify the problem or research objective
C) Create a new product
D) Launch an ad campaign
B) Identify the problem or research objective ✅
What is a key benefit of an effective Knowledge Management system?
A) Faster access to critical business information
B) Keeping data hidden from employees
C) Ignoring industry trends
D) Avoiding technology in decision-making
A) Faster access to critical business information ✅
What is a Decision Support System (DSS)?
A) A system for deleting marketing data
B) A tool that helps managers make informed marketing decisions
C) A machine that replaces human decision-making
D) A software that generates random marketing strategies
B) A tool that helps managers make informed marketing decisions ✅
What is predictive analytics?
A) Guessing marketing trends
B) Repeating past campaigns without changes
C) Using data to forecast future customer behavior
D) Ignoring past customer purchases
C) Using data to forecast future customer behavior ✅
Which of the following is an example of using MIS in a company?
A) Using customer purchase history to predict future buying patterns
B) Posting random ads without analyzing customer behavior
C) Relying solely on gut feeling for marketing strategies
D) Ignoring external competitive intelligence
A) Using customer purchase history to predict future buying patterns ✅
How does knowledge management improve market research?
A) By relying on past experiences only
B) By guessing customer preferences
C) By organizing and analyzing past research data to improve decision-making
D) By eliminating marketing expenses
C) By organizing and analyzing past research data to improve decision-making ✅
How does Knowledge Management contribute to competitive advantage?
A) By ignoring customer feedback
B) By making decisions without data
C) By ensuring employees and marketers have access to useful insights
D) By focusing only on traditional marketing methods
C) By ensuring employees and marketers have access to useful insights ✅
What is real-time data analysis in marketing?
A) Storing data for later use only
B) Ignoring live customer feedback
C) Running campaigns without tracking results
D) Analyzing marketing data as it is collected
D) Analyzing marketing data as it is collected ✅
What is the role of CRM in marketing intelligence?
A) Storing outdated marketing materials
B) Ignoring customer complaints
C) Replacing customer support teams
D) Managing customer relationships and tracking interactions
D) Managing customer relationships and tracking interactions ✅