MARKETING
What its marketing
Business of promoting and selling products using advertisements
culture, age group, status, income
Demographic
what are the 4p’s of marketing
product , price , place , promotion
_____ is the process to create a name, sign, symbol, slogan or anything that is used to identify and distinguish a specific product, service, or business.
Branding
samantha is evaluating each market segment's attractiveness and is in the process of selecting one or more of the segments for his firm's product to enter. what is samantha doing?
marketing targeting
A method of analyzing a market using specific characteristics in order to create a target market.
Market Segmentation
lifestyle, personality, innovation
Psychological
The methods a business can use to communicate its sales message with its customers.
Promotion
Marketing strategy which uses the Internet or other electronic sources to communicate the company's
eMarketing
The promotion of a website through other traditional forms of advertising such as magazines, newspapers, radio, TV, billboards, etc.
Cross promotion
Short-term marketing strategy to encourage the purchase or sale of a product or service(coupons, samples, special events)
sales promotion
Regions States Cites Neighborhoods
geographic
a ____ or service created or offered to consumers to satisfy the needs and wants of consumers so they can do better than competitors
Product
Marketing technique that spreads like a virus using 'word of mouth' to get passed on from consumer to consumer and market to market.
Viral marketing
setting prices based on what competitors are charging
competitive
Strategies a company can use to set the price for its products.Strategies a company can use to set the price for its products.
Pricing Strategies
Rate of use , Benedict’s derived , Loyalty Responce.
Behavioral
Indirect and direct distribution channels
Place
Use of social networks, online communities, blogs, wikis, etc. for marketing, sales and public
Social Media Marketing
ads on tv or radio
Broadcast advertising
A defined segment of the market that is the strategic focus of a business or a marketing plan.
Target Customer
A business may develop and share personalized product recommendations with a customer based on previous purchases.
micro-marketing
The amount of money exchanged for a good or service
price
online ads
Digital advertising
a specific group of consumers that a business aims its products and marketing efforts toward, based on shared characteristics
Target markets