MARKET CONCEPTS
Dividing the market into groups of people with similar needs
Segmentation
A metric used to determine how many people who saw an ad actually clicked on it.
Click-Through Rate (CTR)
The specific group of people a company wants to reach.
Audience
A prompt that encourages users to take immediate action, like “Buy Now” or “Subscribe”.
Call to action (CTA)
Something a company sells to meet customer needs.
Product
A business model where basic services are free, but advanced ones cost money.
The percentage of visitors who complete a desired action, such as making a purchase.
Conversion Rate
The level of familiarity consumers have with a particular brand.
Brand awareness
The identity and image of a company, product, or service.
Brand
A symbol or design that represents a company.
Logo
The key benefit that differentiates your product or service from competitors.
Unique Selling Proposition (USP)
The process of attracting and capturing potential customers who show interest in a product or service.
Lead Generation
The complete experience a customer goes through when interacting with a brand, from awareness to loyalty.
Customer Journey
A message that promotes a product or service.
Ad
The amount of money customers pay for a product or service.
Price