Pros/Cons
Costs & Issues
Strategies/Research
Interview
Miscellaneous
100
Program awareness and customer trust already exists
What is an advantage of Option 1: Increasing Retention of 14+ yr Olds?
100
High school aged kids potentially require stronger leadership
What is cost of increasing retention of 14+ yr Olds?
100
The process of gathering, analyzing and interpreting information about a product or service to be offered for sale in a market.
What is Marketing Research?
100
The names of the two soccer teams interviewed
What are GT Men’s Club Soccer Team & CSU Women’s Soccer Team?
100
These words create the acronym S.W.O.T
What is Strengths, Weaknesses, Opportunities & Threats?
200
An advantage of encouraging current customers to buy more
What is increased revenue and/or capital?
200
Deterioration in quality of services provided
What is cost of expanding camps & encouraging current customers to buy more?
200
A strategy intended to increase retention of 14+ yr olds
What are Seniority Benefits, Advertising Perks of NOCO, etc... ?
200
A marketing strategy of GT Men's Club Soccer team
What are increasing competitiveness, use of social media, goal setting, creating a family atmosphere?
200
The meaning of NOCO academy.
What is NOrthern COlorado soccer academy?
300
An advantage of the expansion of 6-9 year old age group within the NOCO academy
What is development of player and customer loyalty?
300
Difficulty of maintaining coach/trainer quality
What is an issue of serving kids in neighbouring cities?
300
A research method, used to find and separate the best marketing approaches for different demographics
What is Market Segmentation?
300
A marketing target of CSU Women's Club soccer team
What is a desire to play soccer, recruitment, & personality?
300
The location of the NOCO soccer academy
What is Fort Collins in Northern Colorado?
400
Leads to an advantage resulting in an increased chance of attracting skilled workers/players
What is Option 4: serving kids in Loveland, Longmont, and Greeley?
400
Hard to communicate and schedule plans without parent involvement.
What is an issue of marketing/communicating with 6-9 year olds?
400
A research method which uses statistics generated from ESPN and Government Reports
What are Secondary Sources?
400
The overlapping marketing segmentation between the two teams interviewed
What is recruitment of young athletes [freshman/transfers] to increase retention of players?
400
Number of current customers of the NOCO soccer academy
What is 600 players?
500
The celebrity look alike of Professor Ulgado
Who is Neal McDonough?