Marketing 101
Percentage of sales volume of all companies in a given market
What is Market Share
Burger Kings Whopper would be considered a ______ to McDonalds in a SWOT analysis
What is a Threat
Dog, star, question mark all belong to what?
What is The Boston Matrix
Introduces and summarizes what is in a Marketing Plan
What is Executive Summary
those who actually use the product
What is the consumer
What you conduct to understand your customer wants/needs
What is Marketing Research
One of the most powerful types of Promotion
What is Word of Mouth
Research not expressed in Quantitative Terms
Qualitative Research
A(n) __________is a document that communicates a marketing strategy
What is the Marketing Plan
Product Consumed in one or a few uses
Non durable good