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4 P's
Marketing Mix
business ethics
competitive advantage
Random
100

What are the 4 P's of marketing?

Product, price, place, promotion

100

What happens to price as demand increases?

Price also increases

100

Patterns of behavior people follow in their daily lives, including how they spend their time and money

Lifestyle

100
The avenues by which messages are delivered
Channels
100
What was the score of Superbowl 51 with 2 minutes left?
28-3
200

Advertising would fall under which of the four P's?

Promotion

200

People that a business want to sell to

Target audience

200
Statistics about age, gender, income, ethnicity, education, occupation, etc. are called...?
Demographics
200
What is the term for when a campaign gains massive exposure overnight?
virality
200
What decade was Ballentine Hall built?
1960's
300

Which of the 4 P's does distribution fall under?

Place

300

When a customer purchases products from one brand over another

Brand loyalty

300
What does STP stand for?
Segmentation, Targeting, Positioning
300
What are the 3 types of communications media?
Paid media, earned media, & owned media
300
What is the number one song on the Billboard Top 100?
Bodak Yellow by Cardi B
400

In which of the 4 P's do you consider distributors?

Place

400

What are the internal factors of a SWOT analysis?

Strengths & weaknesses

400
Statistics about where people live
Geographics
400
A comment on a business' social media page is an example of which type of media?
Earned media
400
Names of each of the 4 Beatles
Paul McCartney, Ringo Star, John Lennon, George Harrison
500

Which of the 4 P's comes first in marketing mix?

Product

500

Which section of the marketing plan can you find a SWOT analysis?

Situation Analysis

500
Companies that sell similar products are all part of a _______
Market share
500
In an advertising agency, who is the person that directly communicates with the client?
Account executive
500
Name the 7th planet from the Sun
Uranus