The Four P's
What are the four p’s of marketing?
Product, price, place, promotion
What are the 5 tiers of Maslow’s hierarchy?
physiological, safety, love and belonging, esteem, and self-actualization.
How many stages are in the consumer decision-making process?
5
A particular group of consumers at which a product or service is aimed.
Advertising would fall under which of the four P’s?
Promotion
According to Maslow’s Hierarchy of Needs, what is the first need that must be met?
Physiological
What are the stages of the consumer decision-making process?
Need Recognition and Problem Awareness, Information Research, Evaluation of Alternatives, Purchase, Post-Purchase Evaluation
What type of marketing relates to the analogy of shooting a rifle (you take careful aim at one type of customer with your message)?
Targeted Marketing
Which of the 4 P's does distribution fall under?
Self-actualization refers to
The motivation to develop to one’s full potential as a human being
Allison would like to bake a cake but realized she is out of milk. Which of the following stages of the consumer decision-making process is this an example of?
Need recognition.
Toyota just came out with a new minivan, what type of customer are they mainly targeting to?
Families
Many movie theatres charge a lower admission between 4:00 p.m. and 6:00 p.m to encourage more people to come at that time. What element of marketing is the focus of this strategy?
Price
The need for recognition from others is what level on Maslow's Hierarchy of Needs model?
Esteem needs
Bob just bought a new pair of headphones. After taking them home and trying them out, he realizes that the headphones are of poor quality. Which of the following stages of the consumer decision-making process is this an example of?
Post-purchase Evaluation
Bill is planning to invent a new multi-functional designer jacket that can detect the upcoming weather. However, this jacket cost’s a lot to make. Who would be bill’s target audience?
People who are well off and that enjoy tech.
A business wants to build customer awareness of features and benefits in its products that are better than their competition. Which element of the four p's is most likely to help them achieve this?
Promotion
When all of the physiological needs are met, people tend to become concerned with?
Safety needs
When would someone utilize the steps of the consumer decision-making process?
*Multiple answers*
Who was facebook’s original target audience?
College students from the United States