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100
how many marketing functions are there?
7
100
what is the purpose of promotion?
communicating information about goods, services, and images to achieve a desired outcome
100
who takes part in marketing
Everyday people
100
what is a budget
the amount of money you have to spend without going over your limit
100
what are durable goods
Something you can hold and will last a while
200
true or false, None of the other functions of marketing could exist without market planning?
True
200
what is channel management responsible for?
Identifying, selecting, monitoring, and evaluating sales channels
200
true or false, Without product/service management, companies would not have an organized, logical way to create and market new products to the right target market.
true
200
If the supply stays the same and the demand goes up what happens to the price
The price goes up cause you cant produce enough
200
What is a sales persons goal?
The salesperson’s goal is to make customers happy so they will return, while making money for the business.
300
how does selling benefit the society
by creating employment, encouraging economic growth, maintaining the private enterprise system through competition, and raising the standard of living.
300
What are the types of sales promotion?
Store displays, samples, contest, coupons, ETC
300
what does the pricing function affect
The pricing function affects how well a product will sell and how much profit a business will make.
300
what is profit?
profit is the extra money you have after you pay all your expenses
300
what are the 7 function's?
product service management, pricing, promotion, marketing information management, channel management, selling, market planning
400
what are the types of advertising?
TV, Radio, Newspaper, Magazine, etc
400
where does marketing occur
everyday places
400
True or False, Without channel management businesses can still have their products in the right place at the right time.
false
400
What does SWOT stand for?
Strength, Weakness, Opportunity, Threat
400
Can you still have a successful business without the 7 Marketing functions
No
500
what are the types of publicity?
News releases, press confesses, special events, ETC
500
Is this a brand logo or both?
Both
500
why must the 7 marketing function's work together?
To get products from producers to consumers
500
what are the 4 p's
Product, price, Place, Promotion
500
What is a non durable good
Items that will run out within a short period of time, ex. food