Juneteenth
Who started the Omaha Freedom Festival
Calvin Williams
This can be offered to a market for attention, acquisition, use, or consumption
Product
This is a system that supplies the public with a need or want
Service
This ranges from a simple tag on products to a complex graphic thats part of the packaging
Logo
What day does Juneteenth take place
June 19th
What are the three levels product planners need to consider for customer value
Core Customer Value
Actual Product
Augmented Product
Service profit chain
Extending an existing brand name to new forms, colors, sizes, ingredients, or flavors of an existing product category
Line extension
What was the first state to recognize Juneteenth as a Holiday
Texas
What are the four types of Customer Products
Convenience Products
Shopping Products
Specialty Products
Unsought Products
This practice is used to establish brand names of two different companies on the same product
Co-branding
Extending an existing brand name to new product categories.
Brand extension