The marketing mix
The physical product or service offered to the consumer
What is product?
This model contains stars, question marks, cows and dogs
What is the BCG Growth-share matrix?
Political, economic, social and technological
What are the factors of the PEST model?
Strength, Weakness, Oppertunity & Threat
What are the factors of the swot analysis?
Which of the 4 p's are these examples a part of: profit margins, discounts and financing
What is price?
The name of Michael Porters stragegy model
What is Porters Generic Stragegies
The enviroment that PESTEL model analyzes
What is the macro-enviroment
Lack of patent protection, a weak brand name, a poor reputation among customers
What is weaknesses?
The price is set so that the company achieves the maximum profit in the long run
What is price maximitation?
The model which describes the macro-enviroment
What is PESTLE?
The demographic and cultural aspects of the external enviroment
What is social factors?
Strengths and weaknesses
What is an internal analysis?
The decisions that are associated with the channels of distribution
What is place?
Inbound Logistics, Operations, Outbound Logistics, Marketing & Sales, Service
What is Primary Value Chain Activities?
The factor where employment laws, enviromental regulations and political stability are apart of
What are political factors?
Oppertunities and threats
What is an external analysis?
The parts of the marketing mix model
What is price, product, place & promotion?
The model that decribes how consumers behave, while purchasing a product
What is the buying behavior model?
The macro- and microenviroment combined
What is an external analysis?
Identifying a fit between the firms strengths and oppertunities
What is the SWOT Matrix?