Pricing
Why do price on products change?
Because of competition and demand.
What does b-t-b stand for
Business to business
Are Comsumers a part of the supply chain?
Yes
Which fast food chain has had the highest revenue as of 2021?
McDonald’s
In what model do you analyze the external situation of a company?
The PESTEL model
What is price elasticity?
How much demand and supply changes when price changes?
What is it called? When you sell from only one channel?
Single channel (distribution)
Who are those that provides a specific good or service?
A supplier (producer)
Ben and Jerry’s was sold to what brand in year 2000?
Unilever
What is the model called, where you construct and make a strategic management over a company?
Business Model Canvas
How many factors affect price?
There are 5 factors
What's the type of distribution when there is more links in the chain of distribution?
Indirect distribution
Name at least 3 supply chain activities
Farming, refining, design, manufacturing, packaging, and transportation.
Name 3 of the brands that coca cola owns.
Sprite, Fanta, Schweppes, appletisers, Dasani, Smart water Innocent, Fuze tea, powerade, vitamin water.
To figure out the different opportunities and possibilities for a company, what model do you use then?
A SWOT analysis
What is the break-even pricing strategy?
Amount of money, which an asset must be sold to cover the costs
What’s the kind of distribution when the firm use selected distributors?
Selective distribution
What is a good supply chain?
The characteristics of a good supply chain are visibility, optimisation, having the lowest cost possible, timeliness, and consistency.
Which brand is the most valuable as of 2020?
(220$ billion)
Amazon
In what model is the “cash cow” incorporated?
The BCG martix model
What is price skimming?
A firm charge the highest initial price that customers will pay and then lowers it over time
What’s the type of market called where firms, organizations and public institutions buy to meet their own needs?
Business market (industrial market)
What are the 6 types of supply chain models?
The continuous flow models.
The fast chain models.
The efficient chain models.
The custom configured model. The agile model.
The flexible model.
Name the three types of brand competition.
Direct Competition.
Indirect Competition.
Replacement Competition.
When trying to find out what strategy to use for your company in case of getting your company to be seen, what model do you use then?
The push- and pull model