MARKETING
the term for making or producing the correct good or service to add value to comsumers everyday life?
What is Marketing
What is the term for Obtaining goods and services for use in the operation of a business or for resale?
What is Purchasing?
What is the term for the usefulness of a product
What is Financing?
Determining the need for and availability of financial resources to aid in marketing activites.
Marketing is what?
Products (goods and services)
Goods (Material items you can touch)
Services (A series of tasks preformed for a customer)
What is the term for The process of creating a product in response to market opportunites?
What is product planning?
What is the definition for form utility?
Making or producing things
What is the example for form utility
¨For example, how is wheat changed to a more useful product
What does marketing connect to?
The businesses to customers
Whats the term for Communication information about products, services, images, or ideas to customers or clients to influence their purchase behavior?
What is Promotion?
What is the definition for Place Utility?
The product´s usefulness is increased because of its location
What is Pricing?
The Determination of an exchange price at which the buyer and seller perceive optimum value for a good or service
What does Marketing provides
The means for the exchange process
Whats the term for The physical movement or the transfer of ownership of a good or service form the producer to the consumer?
What is Distribution?
What is The Term for Making a product available at the right times of year or a covenient time of day?
What is Time Utility?
What is the example of time utility
¨Christmas season, Valentine´s day or stores staying open late in ordder to attract customers who work during the day¨
What is the definition of exchange?
An exchange takes place every time something is sold in the marketplace
Whats the definition for Marketing Information Management
Gathering, recording, analyzing, and disseminating information to aid in making marketing decisions
What is the definition for possession utility
The ability to aid customers in owning goods
The example for Possession utility?
Does the store offer credit cards or take checks