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4 P's
Marketing Mix
Marketing Concepts
Marketing Concepts
Random
100

What are the 4 P's of marketing?

Product, price, place, promotion

100

What is the fifth "P" added to the marketing mix recently?

Participation 

100
Patterns of behavior people follow in their daily lives, including how they spend their time and money
Lifestyle
100

What is it called when a company decided to create a product in a completely different category as the original product?

Out-of-category brand extension

100

What was the price for a 30-second Super Bowl ad in 2022 (within 1 mil. range)?

6.5 million 

200

Paid, nonpersonal communication with an audience

Advertising

200
People that a business want to sell to
Target audience
200
Statistics about age, gender, income, ethnicity, education, occupation, etc. are called...?
Demographics
200

Services are consumed at the moment they are produced; they cannot be 'stored' - what is this concept called?

Perishability

200

The highest paid celebrity endorser - Boxing-legend-turned-grilling-guru?

George Foreman 

300

Which of the 4 P's does supply chain fall under?

Place

300

When a customer purchases products from one brand over and over again

Brand loyalty

300
What does STP stand for?
Segmentation, Targeting, Positioning
300

Financial value of a brand - people's willingness to pay more for one brand over another - being able to charge premium for the product - how recognizable a brand is

Brand equity

300

Who is the highest paid Adidas endorser - soccer star? 

David Beckham

400
In which of the 4 P's do you consider distributors?
Place
400

What is the name of the company we discussed throughout the whole semester?

TSL - This Saves Lives

400

The most difficult P of the marketing mix to 'figure out"

Price

400

Services cannot be touched - what is this concept called?

Intangibility

400

People in the USA drank roughly 48 gallons of coffee per year in 1948 compared to only about 23 gallons a year today. What do they drink instead? 

Soda

500
In which of the 4 P's do you consider the life cycle?
Product
500

Name at least three (3) of the sales promotion tools (types)

Coupons, premiums, bonus packs, samples, contests, sweepstakes, price-off deals

500

Products with extra attributes and features that are not part of the actual product; offered to make the product more attractive

Augmented product

500

What are the four product benefit categories? 

Functional, sensory, resource and psychological

500

Name the bestselling product ever

IPhone