Search Engine Marketing
What does SEO mean?
Search Engine Optimization
What's the most popular social media site in the world?
With nearly 2.5 billion monthly users, Facebook is hands down the largest social media site in the world.
Name 3 types of Digital Marketing?
Search Engine Marketing, Email Marketing, Online Advertising, Social Media Marketing, etc
What is Online Reputation Management?
Online reputation management, is the process of managing the online information about a company or brand. The primary goal of ORM is to establish an accurate, sustainable, and controllable search landscape that represents the full arc of an organization
3 features of an effective website
Credibility, Easy Navigation, Responsive, Actionable
Black Hat SEO
Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don't solve for the searcher and often end in a penalty from search engines. Black hat techniques include keyword stuffing, cloaking, and using private link networks.
What's the importance of directory submissions?
Directory submission is one of the basic aspects of Off page optimization. Directory submissions also attracts traffic on your website and getting high quality backlinks
2 reasons why digital marketing is preferred over traditional marketing?
Easier to measure, control cost, better targeting, and higher ROI
What is Google Business Profile?
Your Business Profile is a free tool that allows you to take charge of the way your business appears on Google Search and Maps. Formerly "Google My Business"
What is responsive web design?
Website that can adapt and deliver the best experience to users, whether they’re on their desktop, laptop, tablet, or smartphone. For that to happen, though, your website needs a responsive design.
What's on-page optimization?
On-page optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta description and title tags.
What is an editorial calendar?
An editorial calendar is a visual workflow that helps a team of content creators schedule their work on a daily, weekly, or monthly basis.
Inbound vs Outbound Marketing
Outbound marketing involves proactively reaching out to consumers to get them interested in a product.
By contrast, inbound marketing centers on creating and distributing content that draws people into your website.
Name 3 best ways to reach out to your happy clients and ask for testimonial
- Text
- In Office Displays & Cards
- Offer Incentives
- Phone Call
What is Google Analytics?
Google Analytics offers an easy and free way to track and analyze visitors on your website.
Name a major Google algorithm Update
Panda: February 24, 2011
Penguin: April 24, 2012
Hummingbird: August 22, 2013
Mobile: April 21, 2015
Medic : May 4, 2018
Bert: October 22, 2019
Core Updates: 2017-present
Worst day to post on social media
Sundays
What is the most cost effective digital marketing method?
The one that brings the best ROI
What's the name of NOVA's proprietary online review management system?
We HEAR YOU
www.wehearyou.online
What does CMS stand for?
Content Management System
What does PPC stand for?
PPC stands for pay-per-click, a model of internet advetising in which advertisers pay a fee each time one of their ads is clicked.
How long do users spend on social media on average per day?
On average, global internet users spend 2 hours and 27 minutes on social media per day.
1. MORE ENGAGING
2. COST EFFECTIVE
3. WIDER REACH
4. EASY TARGETING
5. TRANSPARENCY & MEASUREMENT
3 actions to take when dealing with a negative online review?
What CMS platform does NOVA primarily use for informational sites?
WordPress