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4 P's
Marketing Mix
Marketing Concepts
Communications
Wheel of functions
100

What are the 4 P's of marketing?

Product, price, place, promotion

100
What happens to price as demand increases?
Price also increases
100
Patterns of behavior people follow in their daily lives, including how they spend their time and money
Lifestyle
100
The avenues by which messages are delivered
Channels
100

What are the four parts of distribution?

Train, Boat, Car, Airplane

200
Advertising would fall under which of the four P's?
Promotion
200
People that a business want to sell to
Target audience
200
Statistics about age, gender, income, ethnicity, education, occupation, etc. are called...?
Demographics
200
What is the term for when a campaign gains massive exposure overnight?
virality
200

What is the definition of pricing?

The act of determining the value of a product or service

300
Which of the 4 P's does distribution fall under?
Place
300
When a customer purchases products from one brand over another
Brand loyalty
300
What does STP stand for?
Segmentation, Targeting, Positioning
300
What are the 3 types of communications media?
Paid media, earned media, & owned media
300

What is the definition of product planning?

The process of creating a product in response to market opportunities.

400
In which of the 4 P's do you consider distributors?
Place
400
What are the internal factors of a SWOT analysis?
Strengths & weaknesses
400
Statistics about where people live
Geographics
400
A comment on a business' social media page is an example of which type of media?
Earned media
400

What is the definition of promotion?

Communicates information about products, services, images or ideas to customers or clients to influence their purchase behavior.

500
In which of the 4 P's do you consider the life cycle?
Product
500
Which section of the marketing plan can you find a SWOT analysis?
Situation Analysis
500
Companies that sell similar products are all part of a _______
Market share
500
In an advertising agency, who is the person that directly communicates with the client?
Account executive
500

What is the definition of financing?

Determining the need for and availability of financial resources to aid in marketing activities.