Marketing Fundamentals
The four P’s of marketing
What are product, price, place and promotion?
Dividing a market into distinct groups based on needs, characteristics or behaviors
What is marketing segmentation?
The four types of market offerings
What are product, services, experiences and ideas?
Segmenting based on age, gender, race, occupation etc.
What is demographic segmentation?
The marketing logic by which the company hopes to create customer value and achieve profitable customer relationships.
What is marketing strategy?
Segmenting based on lifestyle or personality characteristics
What is psychographic segmentation?
The five stages of of the product life-cycle
What are product development, introduction, growth, maturity and decline?
Segmenting based on countries, regions, states, cities, etc
What is geographic segmentation?
The net return from a marketing investment divided by the costs of the marketing investment
What is marketing ROI?
Segmenting based on consumer knowledge, attitudes, uses, or responses to a product
That is behavioral segmentation?