To log on to Marketing Central...
Go to the LRC Marketing tab, click in the marketing tools area, you get single sign on.
SOCi is...
What is...Social media management tool, you can post content, answer reviews and view sentiment from the public all in one spot.
Zee Funds are dollars Zees can use to market their business locally.
A local smart number is...
Local Smart Numbers are unique phone numbers to be used for marketing purposes, to track response to marketing campaigns, measure ROI, and improve Operational and Marketing results.
***Calls made to these numbers will always route to your office!
TAXiety is...
The feeling of anxiety when thinking about taxes. It was also our national campaign for the past two years.
The month and year Marketing Central became active.
What is...November 28, 2022 (November 2022 will work)
DIFM is...
The difference between Zee Funds and DMA funds are...
Zee Funds are able to be utilized by Zees, DMA funds are controlled by corporate.
I can see all the DIFM information on this tool.
Marketing Boot Camp is...
10 30 minute training videos followed by a Q&A that help Zees learn marketing tools. There are boot camp recordings available for all of the topics from Market Maps to SOCi.
Yes or no, you can purchase and send mailers directly through Marketing Central.
Yes! Through Alwan.
SOCi's app is called... and does this...
SOCi Go, everything the online platform does, review management including notifications, posting and DM conversations.
The tool for texting & emailing customers with targeted communication and bi-directional texting is...
What is Fusion Connect.
A key segment of our target demographic! They are deal seekers, motivated by solutions, partake in social media and sports and are not very confident in investing/ finances.
3 main features for Marketing Central are...
What is local marketing packages, Zee Funds and customizing assets
Posting on SOCi works like this...
In weeks, how long did you have to spend your Zee funds?
13 weeks (4 months and 1 week)
Territory demographics, customer demographics and territory reports can all be found on this tool.
What is Market Maps?
The difference between early, mid and late season clients is...
Early season often expects the refund, likely to be more interested in a bank product.
Mid season clients often need a little push to file, they shop around for the best price and then file.
Late season often owe and are putting off filing to the last minute.
What vendors are integrated into Marketing Central? (4 total)
Alwan, PotatoHead Signs, IIP, Brand Muscle
These items from SOCi link to my GMB (Google My Business) Page.
Categories and attributes, images, google my business posts, google reviews and responses.
The best way to use your Zee funds is...
Plan ahead with each office, apply your Zee funds strategically towards a goal your office has set for the season, submit your Zee Funds claim right away and follow all instructions and guidelines.
Which marketing tool is the best and why?
Open answer! All good answers here:)
Corporate Marketing does...
National media plan, content planning, tool development, Zee fund management, Fusion template updates, AMS content, and SO much more.