Marketing Central
SOCi
Zee Funds
Marketing Tools
Random
100

To log on to Marketing Central...

Go to the LRC Marketing tab, click in the marketing tools area, you get single sign on. 

100

SOCi is...

What is...Social media management tool, you can post content, answer reviews and view sentiment from the public all in one spot. 

100
Zee Funds are...

Zee Funds are dollars Zees can use to market their business locally. 

100

A local smart number is...


Local Smart Numbers are unique phone numbers to be used for marketing purposes, to track response to marketing campaigns, measure ROI, and improve Operational and Marketing results.
***Calls made to these numbers will always route to your office!

100

TAXiety is...

The feeling of anxiety when thinking about taxes. It was also our national campaign for the past two years.

200

The month and year Marketing Central became active.

What is...November 28, 2022 (November 2022 will work)

200

DIFM is...

What is the Do It For Me program, where corporate posts out on my social media pages for me.
200

The difference between Zee Funds and DMA funds are...

Zee Funds are able to be utilized by Zees, DMA funds are controlled by corporate. 

200

I can see all the DIFM information on this tool.

What is Marketing Calendar. 
200

Marketing Boot Camp is...

10 30 minute training videos followed by a Q&A that help Zees learn marketing tools. There are boot camp recordings available for all of the topics from Market Maps to SOCi.

300

Yes or no, you can purchase and send mailers directly through Marketing Central. 

Yes! Through Alwan.

300

SOCi's app is called... and does this...

SOCi Go, everything the online platform does, review management including notifications, posting and DM conversations.

300
I can spend my Zee Funds on these sites only...
Anywhere on any prior approved marketing item. 
300

The tool for texting & emailing customers with targeted communication and bi-directional texting is...

What is Fusion Connect.

300
An assertive struggler is...

A key segment of our target demographic! They are deal seekers, motivated by solutions, partake in social media and sports and are not very confident in investing/ finances. 

400

3 main features for Marketing Central are...

What is local marketing packages, Zee Funds and customizing assets

400

Posting on SOCi works like this...

you can post directly on your office page, or on the entity, use SOCi library posts to post out that are pre- approved through corporate marketing, post your own local content.
400

In weeks, how long did you have to spend your Zee funds?

13 weeks (4 months and 1 week)

400

Territory demographics, customer demographics and territory reports can all be found on this tool.

What is Market Maps?

400

The difference between early, mid and late season clients is...

Early season often expects the refund, likely to be more interested in a bank product.

Mid season clients often need a little push to file, they shop around for the best price and then file. 

Late season often owe and are putting off filing to the last minute. 

500

What vendors are integrated into Marketing Central? (4 total)

Alwan, PotatoHead Signs, IIP, Brand Muscle

500

These items from SOCi link to my GMB (Google My Business) Page.

Categories and attributes, images, google my business posts, google reviews and responses. 

500

The best way to use your Zee funds is...

Plan ahead with each office, apply your Zee funds strategically towards a goal your office has set for the season, submit your Zee Funds claim right away and follow all instructions and guidelines. 

500

Which marketing tool is the best and why?

Open answer! All good answers here:) 

500

Corporate Marketing does...

National media plan, content planning, tool development, Zee fund management, Fusion template updates, AMS content, and SO much more.