Employability & Soft Skills
Marketing Foundations
Marketing and Business
Government Agencies
Vocabulary
100

An intangible skill.

What is soft skills?

100

All potential customers who share common needs and wants and who have the ability and willingness to buy a product?

What is Target Market?

100

A business owned by two or more people.

What is Partnership?

100

The social effort to protect consumer rights by putting legal, moral, and economic pressure on businesses is known as this.

What is Consumerism?

100

The process of developing, promoting and distributing products.

What is Marketing?

200

Working with a diverse group of people to reach a common goal.

What is Teamwork?

200

The 4p's of marketing also known as the marketing mix.

What is Product, Place, Price, and Promotion?

200

The most common form of business ownership and the easiest to start.

What is Sole Proprietorship?

200

This branch of the government has the greatest impact on business.

What is Legislative Branch?

200

Marketing a product that appeals to everyone.

What is Mass Marketing?

300

The employability skill which involves meeting new and different people to make connections in your field of study.

What is networking?

300

The process of subdividing the market according to customer needs and characteristics.

What is Market Segmentation?

300

Businesses NOT associated with the government.

What is Private Sector?

300

This branch of the government enforces laws and regulations, and includes the President and his cabinet.

What is the Executive Branch?

300

A term which states that businesses must satisfy the customer’s needs and wants with the right goods at the right time, at the right price, and at the right place.

What is Marketing Concept?

400

The acronym of S.M.A.R.T. stands for this.

What is Specific, Measurable, Achievable, Realistic, and Time bound.

400

Segmenting the market according to where people live.

What is Geographics?

400

This function of business involves the process of achieving company goals by effective use of resources through planning, organizing, and controlling.

What is Management?

400

This branch of the government includes the Supreme Court and lower courts.

What is Judicial Branch?

400

An employee reporting the illegal action of their employer is...

What is Whistle Blowing?

500

Strengths, Weaknesses, Opportunities and Threats are known as this.

What is S.W.O.T. Analysis?

500

Information about the values and attitudes that shape customers’ lifestyles.

What is Psychographic?

500

The process of starting and running a business or non-profit.

What is Entrepreneurship?

500

Which government agency is responsible for the fair and equitable treatment of employees with regard to hiring, firing, and promotions.

What is Equal Employment Opportunity Commission?

500

A percentage of the total sales volume generated by companies that compete in a given market

What is Market Share?