Marketing Mix
The distribution, storing, and shelving of a product.
What is Place?
This target market refers to location.
What is Geographics?
Collects data on consumers, and collects data on trends and behaviors.
What is Marketing Information Management (MIM)?
80 percent of sales come from 20 percent of the customers
What is 80/20 rule?
What marketing segmentation would mothers be a part of?
What is a Demographic?
Something that is tangible and intangible.
What is Product?
This target market is based off of factors such as age, religion, race, gender, etc.
What is Demographics?
The storing and shipping of a product.
What is Distribution?
A specific group of people you are trying to reach
What is Target Market?
A company conducts a survey on customers to see what they would like to see most as a future product. What function is this?
What is Marketing Information Management?
How much money a good or service costs.
What is Price?
detailed description of the typical consumer in a market segment
What is a Market segment profile?
The development and designing of a product.
What is Product/Service Management?
What are the 4 Ps defined as?
What is the Marketing Mix?
A company starts to put advertisements on social media. What function would this be?
What is Promotion?
The publication of a good or service
What is Promotion?
dividing a market based on the way customers use a poduct or act towards a purchase
What is Behavorial Segmentation?
The persuasion and tempting of a potential customer to buy a product.
What is Selling?
Defined as the process of developing, producing, distributing, and selling of a product.
What is Marketing?
A company surveys its customers, and design a new product based on the most popular wish/demand. What function would this be?
What is Product/Service Management?
Amazon stores, ships, and delivers products. What is this an example of?
What is Place?
dividing a market based on mental and emotional characteristics of customers.
What is Psychographic?
This marketing function manages adding purchase methods.
What is Financing?
What is another way to refer to Marketing Information Management?
What is Market Research?
What is defined as satisfying a want or need of a consumer to make profit?
What is the Marketing Concept?