Promotion
Includes Advertising, Public Relations, Sales Promotion, and Personal Selling.
What is Promotional Mix?
A name, term, symbol, or other feature that identifies a seller's good/service as distinct.
What is a Brand?
Distribution, Financing, Market info, Product/Service Management, pricing, promotion, selling.
What are Functions of Marketing?
Price, Product, Place, and Promotion
What are the 4 Ps of Marketing?
Sweepstake, Coupons, Specialty Products are forms of this.
What are forms of sale promotion?
A consumer's beliefs or impressions of a specific brand.
What is a Brand Image?
Price, quality, user, characteristics, use, and competition are strategies for this.
This includes print media, broadcast, online advertising, specialty, and social media.
What are Types of Advertising Media?
Web marketing, physical marketing, public relations, paid advertising, and social media.
What are Channels of Promotion?
This is a statement made by a company clarifying hat consumers should expect from the brand.
What is a Brand Promise?
First development, then intro, growth, maturity & saturation, and eventually decline.
What is the Product Life Cycle?
Includes direct, indirect and hybrid methods. Includes customer and trade promotion.
What are Types of Marketing Channels?
The number of times a unique user has been exposed to a message.
What is Frequency?
Volunteering or donating money, training, and creating a code of ethics for employees to follow are all ways to do this.
What is Improving Public Branding?
Marketers use this hierarchy to appeal to needs from basics like food to self-fulfillment through luxury and personal growth.
What is Maslow's Hierarchy of Needs?
Includes Prospecting, Determining needs, Presenting the product, Overcoming Objections, Suggestions, and Relationship building.
What is the Selling Process?
The number of potential customers that will be exposed to a message. The metric shows the number of unique users.
What is Scope?
income, age, occupation, preferences, and beliefs all influence this.
What is Buying Behaviour?
The total amount and variation of products across all of a company's product lines.
What is Product Depth?
Based on Demographic, Geographic, Psychographic, and Behavioural categories.
What is Market Segmentation?