Marketing basics
This is the process of identifying, anticipating, and satisfying customer needs profitably.
What is marketing?
This search engine is the most widely used globally.
What is Google?
This global sportswear company’s logo is known as the "Swoosh."
What is Nike?
This type of buying occurs when a consumer makes an unplanned purchase.
What is impulse buying?
Many Super Bowl ads use famous actors, athletes, or musicians to increase this among viewers.
What is engagement (or brand awareness)
The four key components of the marketing mix are often referred to as this.
What are the 4Ps (Product, Price, Place, Promotion)?
This technique involves optimizing website content to improve visibility on search engines.
What is Search Engine Optimization (SEO)?
This fast-food chain is recognized worldwide by its golden "M" logo.
What is McDonald’s?
This generation, known for growing up with digital technology, has different shopping habits than older generations.
What is Generation Z or Gen Z?
This common promotional offer encourages customers to buy more by giving them something extra at no additional cost.
What is BOGO (Buy One, Get One Free)?
This strategy focuses on creating, communicating, and delivering value to a specific audience.
What is target marketing?
Marketers use these symbols followed by keywords to improve discoverability on platforms like Twitter and Instagram.
This tech company uses a minimalist logo featuring a partially bitten fruit.
What is Apple?
Consumers trust product recommendations from these individuals, often more than traditional advertising.
What are influencers?
The practice of using hidden or indirect advertising within movies, TV shows, or games.
What is product placement?
This type of marketing uses platforms like Instagram, Twitter, and Facebook to engage with customers.
What is social media marketing?
The practice of sending promotional messages to a targeted list of email subscribers.
What is email marketing?
This shipping company's logo has a hidden arrow between the “E” and “x.”
What is FedEx?
When customers become emotionally attached to a brand and consistently choose it, they exhibit this behavior
What is a loyalty brand?
Fast-food restaurants often use this strategy by bringing back seasonal items for a short period, such as the McRib or Pumpkin Spice Latte.
What is limited-time offer marketing?
A strategy that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a target audience.
What is content marketing?
The term for fake engagement on social media, such as purchased likes or comments.
What is engagement bait? or what is clickbait?
This car manufacturer's logo consists of four interlocking rings, symbolizing the union of four companies.
What is Audi?
This term describes a marketing tactic where consumers feel like they have to act fast or risk losing a deal.
What is urgency?
The marketing strategy that makes products seem more desirable by creating urgency or scarcity.
What is FOMO (Fear of Missing Out) marketing?