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4 P's
Marketing Mix
Marketing Concepts
Communications
Random
100

What are the 4 P's of marketing?

Product, price, place, promotion

100
What happens to price as demand increases?
Price also increases
100
Patterns of behavior people follow in their daily lives, including how they spend their time and money
Lifestyle
100

How a product gets from one place to another.

Distribution channels

100

What is the nickname of the large basketball tournament just getting started.

March Madness


200
Advertising would fall under which of the four P's?
Promotion
200

The group of people MOST likely to buy your product. 

Target Market

200
Statistics about age, gender, income, ethnicity, education, occupation, etc. are called...?
Demographics
200

What is the term for when a campaign gains massive exposure overnight?

virality

200

What cartoon includes characters and a dog that solve mysteries?

Scooby Doo

300
Which of the 4 P's does distribution fall under?
Place
300
When a customer purchases products from one brand over another
Brand loyalty
300

This is a calculation that is used to determine the relative profitability of a product (Profit / Investment = %)

ROI (Return on Investment)
300
What are the 3 types of communications media?
Paid media, earned media, & owned media
300
What is the number one song on the Billboard Top 100?
Bodak Yellow by Cardi B
400
In which of the 4 P's do you consider distributors?
Place
400

What do the S and the W stand for in SWOT analysis. 

Strengths & weaknesses

400
Statistics about where people live
Geographics
400
These are terms the average customer can understand. 

Layman's Terms

400

What singer is wearing rollerblades with firecrackers on them on the cover of his album?

Benson Boone

500

In which of the 4 P's do you consider the life cycle?

Product

500

the point at which sales revenue equals the cost and expenses of making and distributing a product

Break Even Point

500
Companies that sell similar products are all part of a _______
Market share
500

These are words that people that are similar to a certain product may use.

Jargon

500

Name the 7th planet from the Sun

Uranus