Branding
This company’s logo features a swoosh, symbolizing motion.
Nike
This term refers to the practice of using well-known celebrities or public figures to promote a product or service, leveraging their influence to impact consumer behavior.
Celebrity Endorsement
This method of research involves asking consumers about their preferences, needs, or behaviors.
Survey
When Boingo was a public company, what was their stock symbol?
Wi-Fi
This beverage company first aired a TV commercial for its product in 1950, becoming the first-ever TV ad.
Pepsi
This term refers to when a company uses its brand name across multiple products to increase brand value.
Brand Extension
This marketing technique involves providing valuable content to attract customers without directly selling to them.
Content Marketing
This form of research gathers numerical data, such as surveys that ask how many people prefer a specific product.
Quantitative Research
What year was Boingo founded?
This retail giant, founded in 1962, revolutionized the retail industry with the introduction of its self-service store model, later influencing the entire discount retail sector.
Walmart
Known for its red, white, and blue logo, this company is famous for the slogan "Taste the Feeling."
Coca-Cola
This marketing strategy involves building emotional connections with customers through storytelling.
Brand Storytelling
This method of research collects data by directly observing how consumers interact with products or services in a natural environment without influencing their behavior.
Observational Research
Who is the original founder of Boingo?
Sky Dayton
This company is known for its famous "Think Different" ad campaign, featuring figures like Albert Einstein and Martin Luther King Jr.
Apple
This marketing strategy focuses on creating a unique identity in the consumer's mind, such as Volvo being known for safety.
Positioning
This psychological advertising tactic involves creating an emotional bond with the consumer by associating a product with a lifestyle, aspiration, or identity that the target audience desires.
Lifestyle Marketing
This type of data, typically used in quantitative research, involves numerical information such as age, income, or purchase frequency, and is often used to identify patterns in a population.
Demographic Data
What was Boingo originally founded for?
In flight wi-fi
The famous "Just Do It" campaign, which helped Nike become one of the most recognized sportswear brands, was introduced in this year, marking a significant shift in brand identity and targeting a broader demographic.
Nike
This luxury brand uses the slogan "Never Stop Exploring" and focuses on outdoor gear.
The North Face
This strategy uses scarcity or limited availability as a technique to drive demand for a product, often resulting in a sense of urgency in the consumer.
What is Fear if Missing Out (FOMO) Marketing
This term refers to research that is conducted by the company to gather new data specifically for a particular problem or opportunity, rather than relying on existing data.
Primary Research
What is Boingo's Mission Statement? - Must Be Exact!
To simplify complex wireless challenges to connect people, businesses, and things, with a focus on providing reliable and accessible wireless networks in various locations like airports, stadiums, and military bases.
This company introduced the concept of "planned obsolescence" in the 1920s, which encouraged consumers to purchase more frequently by intentionally designing products with a limited lifespan.
General Motors