The inclusion of individuals from various backgrounds, including race, gender age, and culture in the workforce
What is diversity
The use of digital channels to promote or market products and services to customers
What is digital marketing
The rate at which employees leave an organization and are replaced by new hires
What is employee turnover rate
what are the two types of research
What is primary & secondary
the portion of a market controlled by a particular company or product.
What is market share
research that focuses on understanding concepts and experiences
What is qualitative
Budgeting for marketing activities, obtaining the necessary funds needed for operation
What is Financing
What is target market
Programs designed to enhance employee's skill and knowledge for their current roles and future advancement.
What is training and development
a condition that allows a company to perform better than its competitors
What is a competitive advantage