Marketing Terms
This is a symbol/design that identifies a brand
This type of marketing is when companies use Instagram, Tiktok, or YouTube to promote their products.
Social Media Marketing
These are the two categories of products that a company can sell.
Goods and services
This social media platform uses short videos and is popular for viral marketing
TikTok
The company Taco Bell uses a bell as its ___.
Logo
This is the specific group of people a company wants to reach with its digital ads.
Target market
This type of marketing is used when companies pay influencers to promote their products.
Influencer marketing
Product
On this video platform, creators can earn money through ads and sponsorships, making it a key place for product reviews and unboxings.
YouTube
A vision
A company's name, logo, colors, and values are part of their ____.
Brand
This type of marketing involves sending messages directly to customers’ phones or emails.
This is the part of marketing that uses advertisements to promote a product.
Promotion
This platform is best for adults seeking real-time engagement and trending news
X (Twitter)
"Take the long view" is one of the company Roblox's ____.
Brand values
Product, price, place, promotion
This marketing type focuses on managing a company’s public image and building positive relationships with the media and the public.
Personal reputation (PR)
What pricing tactic uses prices like $9.99 to make the cost seem lower?
Charm pricing (psychological pricing)
These are messages sent directly to a person’s email to promote products or services
Email blast (email campaign)
This font is most commonly used in companies trying to communicate affordability; it is often used in fast-food chains.
Sans-serif
This type of marketing relies on people talking to each other about a product
Word-of-mouth marketing
This type of marketing involves one-on-one interaction between a salesperson and a customer to help make a sale
Personal Selling
This sales promotion offers a big discount but only for a very short time, creating urgency to buy quickly
Flash sale
This type of content is represented by customer photos or reviews
User-generated content
These types of brands are represented when products are marketed and distributed under a brand name recognized across a country