Marketing Fundamentals
The "4 P's" of Marketing
What are Product, Price, Place, Promotion?
The process of identifying external trends and threats.
What is an environmental scan?
Micro-influencers are key to this marketing strategy.
What is influencer marketing?
Google Stadia failed partly due to this gameplay issue.
What is latency?
This term describes the trade of value between buyer and seller.
What is exchange?)
Aging populations and Gen Z are examples of these forces.
What are demographic forces?
IoT stands for this network of connected devices
What is the Internet of Things?
Quibi misread consumer habits in this area.
What is mobile viewing/short-form content?
Hush Blankets used this strategy to stand out from competitors.
What is product innovation/social responsibility?
The CRTC regulates this consumer protection list.
What is the Do Not Call List?
The ethical issue of falsely claiming eco-friendliness.
What is greenwashing?
A SWOT analysis identifies these four elements
What are Strengths, Weaknesses, Opportunities, Threats?
The business philosophy focused on lifetime customer value.
What is relationship marketing?
When few companies dominate a market (e.g., telecom)
What is an oligopoly?
This tool tracks online search trends (used in Metrics Assignment).
What is Google Trends?
Bombas Socks’ buy-one-give-one model aligns with this concept.
What is corporate social responsibility?
This type of marketing involves face-to-face brand interactions.
What is experiential marketing?
CBC’s response to cord-cutting trends.
What is launching CBC Gem/digital services?
The Act protecting personal data in Canada.
What is PIPEDA?
CBC’s plan to reflect this group led to hiring Indigenous journalists.
What is contemporary Canada/diversity?