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4 P's
Marketing Mix
Marketing Concepts
factors that influence consumer behavior
Market Structures
100

What are the 4 P's of marketing?

Product, price, place, promotion

100
What happens to price as demand increases?
Price also increases
100

any space within which trade takes place between buyers and sellers for a well defined product

Market

100

 products are those that can be used alternatively as they satisfy the same need for a consumer.

Substitute

100

one supplier has control over an entire market for a particular good or service.

monopoly 
200
Advertising would fall under which of the four P's?
Promotion
200
People that a business want to sell to
Target audience
200

a physical or tangible product which can be used now or later 

Good

200

goods that are used together e.g. bread and butter.

complements

200

many buyers and many sellers of a product

perfect competition

300
Which of the 4 P's does distribution fall under?
Place
300
When a customer purchases products from one brand over another
Brand loyalty
300

any activity where work is performed by others

Service

300

two types of advertising 

informative and persuasive

300
What is the number one song on the Billboard Top 100?
Bodak Yellow by Cardi B
400
In which of the 4 P's do you consider distributors?
Place
400

where demand and supply meet 

equlibrium

400

A low Initial price is set in order to win an early share of the market 

Penetration pricing 

400
A comment on a business' social media page is an example of which type of media?
Earned media
500
In which of the 4 P's do you consider the life cycle?
Product
500
Which section of the marketing plan can you find a SWOT analysis?
Situation Analysis
500

Firms that store the goods in bulk. which they purchase from manufacturers and then sell on to retailers  

Wholesalers 

500

this market structure involves many sellers

monopolistic competition