Metric Math
This metric is calculated by dividing clicks by impressions.
What is CTR (Click-Through Rate)?
A high CTR usually indicates this about your ad.
What is relevance or effectiveness?
PPC stands for this type of advertising model.
What is Pay-Per-Click?
You spent $500 and got 5,000 impressions. What’s your CPM?
What is $100?
To find CPC, divide total cost by this.
What are total clicks?
A low CPC means you're getting more of these for less money.
What are clicks?
CPL is most useful when your goal is to generate these.
What are leads?
You got 200 clicks from 10,000 impressions. What’s your CTR?
What is 2%?
CPA is calculated by dividing total ad spend by this.
What are total conversions?
If your CPA is higher than your profit margin, this is happening.
What is you're losing money?
This metric helps you compare the cost of acquiring leads across platforms.
What is CPL (Cost Per Lead)?
You spent $1,000 and acquired 50 customers. What’s your CAC?
What is $20?
CPM stands for cost per this many impressions.
What is 1,000 impressions?
CPM reach helps estimate how many unique users saw your ad based on this metric.
What is impressions?
To optimize CAC, marketers often improve this part of the funnel.
What is conversion rate or lead nurturing?
You paid $250 for 500 clicks. What’s your CPC?
What is $0.50?
CAC is calculated by dividing total marketing and sales costs by this.
What is number of customers acquired?
CAC analysis helps determine this about your marketing strategy.
What is profitability or efficiency?
This metric is key when evaluating brand awareness campaigns.
What is CPM or CPM reach?
You spent $600 and got 30 conversions. What’s your CPA?
What is $20?