CHANNELS OF DISTIBUTION
WHAT IS A CHANNEL OF DISTRIBUTION?
THE PATH GOODS/SERVICES TAKE FROM PRODUCER TO CONSUMER
WHAT IS POSITIONING?
STRATEGY TO GIVE A PRODUCT/BRANDA DISTINCT PLACE IN CONSUMER MINDS
WHAT IS BRANDING?
IDENTIFIES A PRODUCT SETS IT APART
NAME THE 4 STAGES OF THE PRODUCT LIFE CYCLE
INTRO,GROWTH,MATURITY,DECLINE
WHAT IS SELLING PRICE?
THE AMOUNT YOU CHRGE FOR A GOOD/SERVICE
WHAT IS THE DIFFERNCE BETWEEN DIRECT & INDIRECT DISTRIBUTION
DIRECT PRODUCER-CONSUMER
INDIRECT-PRODUCER-INTERMEDIRIES-CONSUMER
WHY IS POSITIONING IMPORTANT?
HELPS PRODUCTS STAND OUT, BUILDS LOYALTY
NAME 2 TYPES OF BRANDS
PRIVATE, MANUFACTURER, FAMILY, INDIVIDUAL
WHAT MARKETING DECISIONS CHNGE BY STAGE?
ADJSUTING THE 4 P'S
WHAT MUST SELLING PRICE COVER?
COSTS, OPERATING EXPENSES, PROFIT
NAME 2 TYPES OF INTERMEDIARIES
RETAILERS, WHOLESALERS
NAME 1 POSTIONING STRATEGY
BY ATTRIBUTS, SEVICE, USES
WHAT MAKES A GOOD BRAND NAME?
MEMORABLE, EASY TO PRONOUNCE, UNIQUE
WHAT HAPOPENS IN THE GROWTH STAGE?
SALES INCREASE, COMPETITION ENTERS
NAME 2 FACTORS THAT AFFECT PRICES
COSTS, SUPPLY AND DEMAND,ECONOMY, COMPETITION
WHY ARE INTERMEDIARIES IMPORTANT
THEY BREAK BULK, CREATE PRODUCT VARIETY, STORE/TRANSPORT GOODS
WHAT IS REPOSITIONING?
CHANGING PERCEPTION OF PRODUCT
WHY IS BRANDING IMPORTANT?
BUILDS RECOGNITION,TRUST, LOYALTY, VALUE
HOW CAN COMPANIES EXTEND THE LIFE CYCLE?
MORE USERS, MORE USAGE,NEW USES
WHAT IS THE DIFFERNECE BETWEEN A WARRANTY AND GUARANTEE?
WARRANT+REPAIR/REPLACE, GUARANTEE=REFUND
WHICH PRODUCTS USUALLY USE DIRECT CHANNELS?
SERVICES
WHAT ARE THE 4 P'S OF MARKETING
PRICE,PRODUCT,PLACE,PROMOTION
WHAT IS ONE STEP IN THE BRANDING PROCESS?
RESEARCH,CREATIVITY,STRATEGY
WHY IS THE DECLINING STAGE CHALLENGING FOR BUSINESSES?
SALES DROP,PROFITS SHRINK
WHAT LAW PROTECTS CONSUMERS REGARDING WARRANTIES
MAGNUSON MOSS ACT 1975