TYPES OF PROMOTIONS
This type of promotion persuades customers to buy a specific good or service.
What is product promotion
Newspapers and magazines fall under this advertising media category.
What are publications
This appeal uses emotions to influence the viewer
What is emotional appeal (pathos)
Bright colors, lighting, and facial expressions fall under this persuasive element.
What are visuals
This type of marketing sends promotional messages directly to your phone.
What is text message marketing
Promotion that increases demand for an entire category of products, not just one brand.
What is primary promotion
This media type includes television and radio and is known for wide reach and emotional impact.
What is broadcast media
This technique suggests that “everyone is using the product,” so you should too.
What is bandwagon
Music, tone of voice, and sound effects are part of this component.
What is sound
A major disadvantage for advertisers, these tools prevent ads from appearing online.
What are ad blockers
Promotion that focuses on creating a positive image of the company itself.
What is institutional promotion
Flyers, catalogs, and postcards are examples of this highly targeted but often ignored media.
What is direct mail
When a famous person promotes a product, this technique is being used.
What is celebrity endorsement
The specific group an ad is designed for.
What is the target audience
Personalized ads are made possible through this type of data-driven analysis.
What is data analytics
Promotion that encourages loyalty and repeat business.
What is patronage promotion
Websites, social media, and online ads belong to this interactive and measurable media
What is the web
Using facts, data, or statistics to persuade is known as this type of appeal
What is logical appeal (logos)
The core idea the ad wants you to believe or take away.
What is the message
Online game advertising and social media targeting fall under the ways technology does this for advertisers.
What is helps advertisers
Promotion that aims to improve community well-being, such as health or safety campaigns.
What is public service promotion
This media type includes television and radio and is known for wide reach and emotional impact.
What is out‑of‑home media
This technique shows the life you could have if you buy the product.
What is lifestyle or aspirational appeal
Commercials combine visuals, sound, message, and this element to persuade effectively.
Target Market
Subscription services that remove ads and consumers skipping ads are examples of how technology does this to advertisers.
What is hurts advertisers