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4 P's
Marketing Mix
Marketing Concepts
Communications
Random
100

What are the 4 P's of marketing?

Product, price, place, promotion

100
What happens to price as demand increases?
Price also increases
100

a specific group of consumers most likely to purchase a
company’s products or services, identified through market research and segmentation.

Target Market

100
The avenues by which messages are delivered
Channels
100

common business model where businesses sell products
or services to solve problems for other companies.

B2B

200
Advertising would fall under which of the four P's?
Promotion
200
People that a business want to sell to
Target audience
200
Statistics about age, gender, income, ethnicity, education, occupation, etc. are called...?
Demographics
200
What is the term for when a campaign gains massive exposure overnight?
virality
200

Consumer solution

Cost

Communication

Convenience

The 4Cs

300
Which of the 4 P's does distribution fall under?
Place
300
When a customer purchases products from one brand over another
Brand loyalty
300
What does STP stand for?
Segmentation, Targeting, Positioning
300
What are the 3 types of communications media?
Paid media, earned media, & owned media
300

sells products and services directly to consumers.

B2C

400
In which of the 4 P's do you consider distributors?
Place
400
What are the internal factors of a SWOT analysis?
Strengths & weaknesses
400

marketing strategy is that targets only one or a few very defined and specific segments of the consumer population

niche markeing

400
A comment on a business' social media page is an example of which type of media?
Earned media
400

determining which segments are most likely to become customers and directing  marketing efforts to best to satisfy them

Targeting

500
In which of the 4 P's do you consider the life cycle?
Product
500
Which section of the marketing plan can you find a SWOT analysis?
Situation Analysis
500

marketing strategy is where the company decides to provide separate offerings to each different market segment that it targets

Differentiated marketing

500
In an advertising agency, who is the person that directly communicates with the client?
Account executive
500

the process of dividing potential customers into groups to better understand them

Segmentation