Market Segmentation
Divides market based on age, gender, or income.
What is demographics?
Paid communication to inform or persuade.
What is advertising?
All products offered by a company.
What is product mix?
Improving website visibility in search engines.
What is SEO?
Analyzing strengths, weaknesses, opportunities, threats.
What is SWOT analysis?
Focuses on lifestyle, interests, and values.
What is psychographics?
Person or company endorsing a product.
What is endorsement?
Pricing based on competitors’ prices.
What is competitive pricing?
Paid ads appearing in search results.
What is PPC?
Group of customers a company targets.
What is target market?
Segmenting by location.
What is geographics?
Advertising that spreads rapidly online.
What is viral marketing?
Selling multiple products together at a reduced price.
What is bundling?
Marketing via social media platforms.
What is social media marketing?
Formula measuring return on investment.
What is ROI?
Groups based on buying behavior or product usage.
What is behavioral segmentation?
Creating a strong connection between brand and audience.
What is branding?
Encouraging a higher-priced purchase or add-ons.
What is upselling?
Direct email campaigns to customers.
What is email marketing?
Strategy creating long-term customer attachment.
What is customer loyalty?
Complete analysis of internal and external factors.
What is SWOT analysis?
Temporary price reductions to increase sales.
What is sales promotion?
Pricing based on perceived customer value.
What is value-based pricing?
Partnering with influential individuals.
What is influencer marketing?
Statement describing purpose and goals.
What is mission statement?