Multiple Choice
How many p's does the marketing mix consists of?
What is 4?
True or False: Your business will be successful with an unidentified target market.
False.
Scenario: Before you watch a YouTube video, you had to watch a Verizon advertisement. Which one of the 4 p's includes this?
Promotion
_____ __________ refers to those who are willing and able to buy your product or service.
Target Market
Who was the first president of the United States?
George Washington
A specific group of people with shared characteristics and needs that a business markets its product or service. This specific group of people is called what?
What is a target market?
True or False: The primary goal of your marketing mix is to make a profit.
True.
A company researches its competitors to establish a bechmark of how much the product costs.Which of the 4 P's is used in this scenario?
Price/Pricing
____ refers to the good or service being marketed.
Product
What is the biggest state in the United States?
Alaska
Which of the following is NOT included in the 4 p's of the marketing mix?
a. Promotion
b. Profit
c. Place
d. Price
b. Profit
True or False: The location where the product can be purchased is not important for optimizing sales.
False.
Scenario: Starbucks has stores in over 79 countries. The brand aims to make its store a connection center where people feel they belong. Which of the 4 p's does this refer to?
Place.
Using and changing the marketing mix when needed is important in order for your business to make a _____
Profit
How many hours are in a week?
168 Hours
Which of the following marketing mix activity is closely associated with billboards, radio ads, and commercials?
What is Promotion?
True or False: An item should be sold at the right price for consumer expectations, neither too low nor too high.
True.
Scenario: You are trying to solve an issue you have identified among a possible target market. Which of the 4 p's refers to this (solving an issue)?
Product.
_____ involves things like distribution channels used during the purchasing process.
Place
This country music artist is referred to as, "The King of Country."
George Straight
Which "P" of the marketing mix solves a problem or desire?
What is Product?
True or False: The marketing mix is something your company can not control.
False.
Scenario: You receiving a haircut is an example of what kind of product? (Hint: it is a intangible "product")
Service
_____, _____, _____, _____ are the 4 p's of the marketing mix.
(In any order) Product, Price, Place, and Promotion
When did World War 1 start?
1914