Marketing Basics
This is the process of creating, communicating, and delivering products and services to targeted customers.
What is marketing?
Name all four of the 4 Ps of marketing.
What are Product, Price, Place, and Promotion?
Informing potential customers that a product or service exists is called this.
What is promotion?
Cars, smartphones, televisions, and soccer balls are examples of these.
What are durable goods?
This marketing function involves convincing customers to purchase a product or service.
What is selling?
These are the customers who are most likely to benefit from a company's product or service.
What are target customers?
This P refers to the good or service a business offers customers.
What is Product?
Name two examples of promotion.
Any two: TV ads, social media marketing, digital ads, email marketing, influencer marketing, newsletters, product placement, telemarketing, website pop-ups, phone notifications.
Fast food, coffee, shampoo, and deodorant are examples of these.
What are non-durable goods?
Helping customers before, during, and after a purchase is this marketing function.
What is customer service?
Marketing is a creative process that involves coming up with these.
What are new ideas?
This P refers to what customers must pay for a product or service.
What is Price?
Without promotion, potential customers may not know a product is available or what problem it solves.
What is why promotion is important?
Cutting grass, house painting, doctor visits, and streaming are examples of these.
What are services?
Determining how much customers should pay for a product is this marketing function.
What is pricing?
This concept focuses on identifying customers' needs and wants and developing products to satisfy them.
What is the marketing concept?
This P refers to where and how a product reaches the customer.
What is Place?
A celebrity posts about a company's product on social media. What type of promotion is this?
What is influencer marketing?
Music festivals, escape rooms, museums, tours, and cruises are examples of these.
What are experiences?
This function involves determining what customers need and planning how the business will meet those needs.
What is market planning?
Complete this idea: Marketing gets the right product to the right people at the right _____, _____, and _____.
What are price, place, and time?
This P involves informing potential customers that a product or service exists and explaining the results they should expect.
What is Promotion?
According to the lesson, Super Bowl advertisements can cost millions of dollars for this length of commercial.
What is a 30-second spot?
According to the lesson, marketing can involve goods, services, experiences, events, people, places, organizations, information, and these.
What are ideas?
This function involves collecting and using information to help a business make marketing decisions.
What is marketing-information management?