Show:
Basic Marketing Terms
Utilities
Marketing Concept
Social Responsibility
The Problem of Scarcity
100
Product, Place, Price, and Promotion
What are the 4 P's?
100
Not a clock or wristwatch, but instead connecting customers to the product when it is convenient for them.
What is Time Utility?
100
The specific group of people or businesses to which a company intends to do business
What is the Target Market?
100
Law or Policy? Employees must wear a company uniform
What is a Policy?
100
The mechanism by which seeds, soil, fertilizer, and other materials are transformed into food products
What is Farming?
200
The amount a person spends on a car
What is Price?
200
Brochures
What is Information Utility?
200
The person who actually uses a product is not a customer, but a ______________
What is a Consumer?
200
Law or Policy? You must wash your hands after using the restroom before returning to work.
What is a Law?
200
Raw materials
What are Natural Resources?
300
A plan of action for marketing a product
What is the Marketing Mix?
300
Changing the size of a product
What is Form Utility?
300
Selling primarily to government agencies is a form of this kind of marketing
What is Business-to-Business or B2B Marketing?
300
This form of social responsibility is mandated by a government agency
What is a Law?
300
The value of the opportunity that you did not choose
What is Opportunity Cost?
400
Distribution is part of this element of the marketing mix
What is Place?
400
The main utility provided by the As Seen on TV store
What is Possession Utility?
400
Gathering, analyzing, and distributing information about markets
What is Information Management Function?
400
This form of social responsibility means doing the right thing because it is the right thing to do
What is Ethics?
400
Capital goods owned by a company
What is Infrastructure?
500
The three kinds of products
What are goods, services, and ideas?
500
Ape Tape's top two utilities
What are Form Utility and Place Utility?
500
Two functions that are similar, but deal with aspects of money
What are Financing and Selling?
500
Car salesmen are stereotyped for lacking this element of social responsibility and ethical conduct.
What is Honesty or Integrity?
500
Tools that can be used to improve human lives or to improve efficiency of a business.
What is Technology?