IDP's
Marketing Competencies
70-20-10
Name the Competency
100

The annual plan that outlines personal growth and development is called

What is an IDP

100

There are this many marketing competencies

What is 5

100

This percentage of our development is called "Learning from Experiences"

What is 70%

100

Understands consumers ,shoppers, retailer deeply; not just what they do, but why they do; Connects insights to illuminate brand challenges and opportunities

What is Human Centricity

200

The name of our Approach to Development model that should be incorporated into our IDP's

70-20-10

200

This tool will help me to identify my strengths and development areas to incorporate into my IDP

What is the Marketing Self-Assessment Tool

200

Examples of Learning from Experiences

Leading a project, implementing a new process, completing a gig, ERG involvement

200

Drives demand bringing new product experiences to consumers to fulfil an unmet need, improve upon what’s available today, or relieve tension in the marketplace

What is Innovation 

300

This person creates the IDP

Who is the employee

300
There are this many Key Skills for each Marketing Competency

What is 5

300

This percentage of our development should be "Learning from Others"

What is 20%

300

Translates the brand strategy into impactful activations to drive consumer & shopper engagement, awareness, trial, repeat and connection; Uses data and analytics to ensure efforts are prioritized by effectiveness and efficiency

What is Integrated Communications & Measurement 

400

Where IDP's should be stored

Where is on Workday

400

The names of the 4 Proficiency Levels for each Key Skill 

What are Learning, Applying, Leading, Mastery/Inspiring

400

10% of our development should come from this

What is Learning from Education

400

Delivers a compelling and achievable brand vision and strategy; Connects brand positioning, architecture to overall brand strategy

What is Brand Strategy

500

This is how often you and your manager should meet to discuss your IDP

When is a minimum of 2x/year during Check-In's

500

Name the 5 Marketing Competencies

What are Human Centricity, Brand Strategy, General Management, Innovation, and Integrated Communications & Measurement
500

Examples of Learning from Others

What are receiving coaching/feedback from managers/peers, networking, shadowing

500

Takes ownership and accountability for setting the business strategy and managing P&L impact across the commercial operations

What is General Management