1.Marketing involves which of the following?
a. Advertising
b. Transporting products
c. Taking surveys
d. Al the above
d. all the above
100
A marketing strategy is a process or model to allow a company or organization to focus limited resources on the best opportunities to increase sales and thereby achieve a sustainable competitive advantage.
What is marketing strategy?
100
1.True or false: marketing has not always been viewed as an important part of business.
true
100
a.Market planning, selling, and pricing
1.name three of businesses whose activities are devoted almost entirely to marketing
a.Market planning, selling, and pricing
b.paying, selling, buying
c. products, exchanges, sales
a.Market planning, selling, and pricing
100
the creation and maintenance of satisfying exchange relationships.
a. marketing
b.bartering
c.market
d.product
a. marketing
200
2.A business with a limited marketing role is?
a. A retailer
b. A farmer or rancher
c. A physician’s office
d. None of the above has a limited marketing role
b. a farmer or rancher
200
A planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.
What is Integrated Marketing Communication?
200
The targets marketers are going after.
What is targeting?
200
c.It provides leases to the consumers
2.How might the information obtained from electronic scanners be used by store owners?
a.gives sale to the consumers
b. the win more money
c.It provides leases to the consumers
d. none of the above
d.Accounting and finance
function plans and manages financial resources and main
a.promotion
b.price
c.marketing max
d.Accounting and finance
d.Accounting and finance
300
a. satisfying exchanges
3.Which of the following is the best description of an important goal of marketing?
a. Satisfying exchanges
b. Profitable distribution
c. Creation of new products
d. Attention-getting promotions
a. satisfying exchanges
300
It creates customer value which creates strong and profitable relationships.
What is IMC?
300
The markets customers are in.
What is segmentation?
300
a.The pricing to maximize the returns and meet customer’s perceptions of value
3.Which of the nine marketing functions occurs when a product is develop and sold?
a.The pricing to maximize the returns and meet customer’s perceptions of value
b. the keep makeing the price higher
c. the dont have many consumers
d. none of the above
a.The pricing to maximize the returns and meet customer’s perceptions of value
300
c.Employee empowerment
is an approach to customer’s service that gives employees the authority to solve many customers’ problems.
a.Distribution
b.price
c.Employee empowerment
d.Relationship marketing
c.Employee empowerment
400
a.product/ services management
which marketing function involves designing and developing products and services
a.product/ services management
b.marketing- information management
c.pricing
d. selling
a.product/ services management
400
1. Understand customer needs.
2. Design a strategy to meet the needs.
3. Develop an IMC.
What is creating and sustaining value?
400
Market comprising senior citizens.
What is gray market?
400
b.When you are selling it and people keep buying from you with no limits and to keep the product and services businesses going.
4.What kinds of relationships exist when marketing is successful?
a. that they get to do good business
b.When you are selling it and people keep buying from you with no limits and to keep the product and services businesses going.
c. they keep on selling more and more
d. all the above
b.When you are selling it and people keep buying from you with no limits and to keep the product and services businesses going.
400
offering products produced or manufactured by others for sale to customers
a.Merchandising
b.Marketing concept
c.Central market
d.Specialization of labor
a.Merchandising
500
c.marketing-information management
which marketing function establishes the value of products and services
a.selling
b.pricing
c.marketing-information management
d.product/ services management
c.marketing-information management
500
b.promotion
which marketing function develops procedures so customers are able to locate, obtain, and use products and services
a.selling
b.promotion
c.distribution
d.financeing
500
Market caring for environmental sustainability.
What is green market?
500
c.to provide satisfying exchanges of product and services
why does a business need marketing if it has a good product or services
a. to get more money
b. to have more consumers
c.to provide satisfying exchanges of product and services
d. all the above
c.to provide satisfying exchanges of product and services
500
c.Product
is anything offered to a market by the business to satisfy needs, including physical products, services and ideas
a.Price
b.Operations
c.Product
d.Relationship marketing