The amount of money you set aside to reach a particular advertising objective or execute a specific media buy.
What is Allocation ?
100
Branding, Organizational Development, Loyality Marketing, and Diagnostics.
What is the BOLD marketing formula?
100
Market Analysis, Strategic Decision Making, Process Planning and Control.
What is the planning pyramid.
100
Using non traditional tactics to market your business, not trying to sell stuff to monkeys.
What is Guerilla Marketing?
100
Something that every business should have.
What is Web site?
200
A small graphic display advertisement that appears on a Web page, and is linked to an advertiser's Web site.
What is a Banner?
200
The process of setting your brand apart from you competition.
What is Differentiation?
200
The demographic that is most likely to buy your product or services.
What is your target market?
200
An anouncement sent to the local media, emphasizing an event that your company is hosting, possibly inconjunction with a non profit organization.
What is Public Service Anouncement or PSA?
200
The art of designing your Web site for the purpose of being displayed higher up on the search engine's results page.
What is Search Engine Optimization (SEO)?
300
The Number of Copies sold or distributed (print); homes in coverage area; or viewers passing an out of home ad, that is a Billboard, or viewing and sharing a digital media.
What is Circulation?
300
A company emblem that usally combines a graphic image with text.
What is Logo?
300
Don't be afraid to use it.
What is the first rule of developing your marketing plan?
300
Posting flyers on community bulleton boards.
What is a Guerilla Marketing Tactic that you can use for free?
300
Facebook, Twitter, LinkedIn and Youtube.
What is Social Media sites?
400
The Specific time segment of broadcast programming, such as primetime, daytime, morning drive or early fringe primetime for which commercial airtime is sold.
What is Daypart?
400
Visual (seeing) , auditory (hearing) and kinesthetic (touching).
What is Sensory Language?
400
Goes at the end of your marketing plan.
What is the executive summary?
400
Giving speeches on your expertise.
What is a Gueriila Marketing Tactic that you can use for free?