Show:
Product
Price
Promotion
Consumer & Competition
Miscellanceous
100
The creation of real or perceived product differences.
What is product differentiation?
100
These are 2 products that use competitive pricing.
What is
100
The process of informing consumers about a product or service and encouraging them to buy it.
What is promotion?
100
The group of consumers that a business wants to reach.
What is target market?
100
The process of communicating the value of a product or service to customers, for the purpose of selling that product or service.
What is Marketing?
200
The name, logo, slogan, design scheme, or any other feature that identifies one seller's product distinct from those of other sellers.
What is branding?
200
Under this pricing strategy, companies compete for market share through advertising, promotion, distribution and product differentiation.
What is competitive pricing?
200
These are 3 examples of sales promotional strategies.
What is
200
age, gender, race, income, and education are examples of this
What is demographics?
200
The way that a product gets from the producer to the buyer
What is the channel of distribution?
300
These are the 3 main ways that marketers create a brand for their product.
What is brand name, logo, and slogan?
300
This pricing strategy involves setting a high price on a product to attract quality or status conscious consumers.
What is prestige pricing?
300
Any paid use of various types of media to inform a target market about a good, service or company.
What is advertising?
300
Products that are essentially the same where consumers choose among them because of minor differences are this type of competitor.
What is direct competitors?
300
Flow offering a package that includes cable, internet, and home phone is an example of this.
What is bundle pricing?
400
These are descriptions of the types of logos.
What is monogram, visual symbol, and abstract symbol?
400
Adding a fixed percentage to the cost of all items in a specific product class.
What is standard mark-up pricing?
400
These are the 3 purposes of advertising.
What is inform, persuade, and remind
400
Goods or services are not directly related but satisfy the same needs
What is indirect competitors?
400
An organized effort to gather information about target markets or customers.
What is market research?
500
These are examples of each of the 2 types of brand names.
What is corporate dominant and product dominant (examples vary)
500
If a product costs 1$ to produce, and is sold for 3$, this is the markup.
What is 200%?
500
These promotional strategies appeals to emotions, logic, and credibility/character
What is pathos, logos, and ethos?
500
When we are considering a target market's personality, motivations, etc, we are segmenting consumers based on these.
What is psychographics?
500
When companies pay to have their product, brand or service “Placed” in television shows, movies, and video games.
What is product placement?