For What It's Worth
Something of value that a person or company owns
Asset
The term that means "one additional unit"
Marginal
pre-existing research collected for other purposes by other parties
Secondary Data
3 letter acronym for the senior executive tasked with overseeing the financial planning, risk management, record-keeping, financial reporting, and analyzing data to guide strategic decisions about the company's investments
CFO
Internal Positive Factors
Strengths
A share of ownership in a corporation's success or failure
Stock
a method of calculating the interest charge on a loan or investment based solely on the original principal amount
Simple Interest
information gathered directly from first-hand sources to address specific research questions or hypotheses, making it unique and tailored to the study at hand.
Primary Data
3 letter acronym for the highest ranking person in an organization, responsible for setting and achieving vision, strategy, and direction.
CEO
Internal Negative Factors
Weaknesses
A debt or financial obligation that is owed by a person or company
Liability
a method of calculating growth on investment or population based on the original amount AND the previously applied growth
Compounded Growth
numerical information that can be measured, counted, and analyzed statistically.
Quantitative Data
a financial ratio that measures the profit generated by an investment relative to its cost
ROI (Return On Investment)
External Negative Factors
Threats
The value of ownership in a corporation after liabilities are subtracted
Equity
The additional resources required to produce one additional unit of output
Marginal Costs
the broad term for all systematic processes of collecting, analyzing, and interpreting information about a market, customers, competitors, and industry trends to guide informed business decisions.
Market Research
a federal civil rights law that prohibits discrimination against individuals with based on physical or health limitations and guarantees equal opportunities in employment, public services, public accommodations, transportation, and telecommunications
ADA (Americans with Disabilities)
External Positive Factors
Opportunities
The right but not the obligation to buy company stock at a set price in the future
Stock Option
This term refers to the additional satisfaction that someone gets by using or consuming one additional unit of the good or service.
Marginal Utility
non-numerical information that describes characteristics, qualities, or concepts, capturing the essence of experiences, observations, or phenomena.
Qualitative Data
The total compensation an employee can expect to earn if they meet specific performance goals. This typically includes a base salary plus any bonuses, commissions, or other financial incentives.
OTE (On Target Earnings)
Factors that can be more completely analyzed using a PESTEL Analysis
External Factors